Agile's Trojan Horse: How In-House Brand Marketers and Creative Teams are Adopting Agile
Video Length: 58:28
About the Webinar
Are your transformation efforts seemingly siloed within technology? Are they struggling to breakthrough for broader impact within your business? Then a Trojan Horse may be just what you need.
Enterprise agility is the future of business and a must-have operating model for modern organizations. Yet, only a tiny fraction of organizations have successfully managed a complete Agile transformation because winning the fight to fully integrate Agile ways of working throughout non-technology functions is challenging. Fortunately, one function has been quietly infiltrating what was once considered only the domain of software and IT. Marketers are creating strong alliances with technology teams, championing the cause for faster delivery of customer value, and paving the way to Agile ways of working for all.
Leveraging insights from the State of Agile Marketing Reports (now in its 5th year) along with learnings from numerous Agile Marketing transformations, this session showcases why marketers are on the cutting edge of agility, how they’re adapting Agile to work for them, and what this means for business agility as a whole.