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Brand Management Solution for CMOs

The CMO's main concerns are long-term success and marketing strategy. The big stuff. CMOs are running the big picture of a brand’s lead, awareness, and demand generation, and they give guidance to the C suite and the marketing teams. CMOs benefit from insights that make their jobs easier. See how Lytho’s Brand Management Solution can erase your troubles by making sharing, creating, controlling and publishing all your brand’s stories easy and efficient.
“We need more content that our customers enjoy.”

Solution: Your team needs to scale content to both create more (depth) as well as tailor messages to resonate with all your customer personas (breadth). Implement Lytho’s locked InDesign content templates so your marketing teams can quickly create content that’s top quality and easy to get from a draft to a published asset, without any design knowledge.

CMO with the team
Asset dashboard for admins
“I have little overview of the visuals or campaigns created.”

Solution: Dozens of offices, regions, partners, agencies, teams, languages, brands — and they all are promoting the brand in their preferred style. Use Lytho as the only source of content and you will get reports on how your assets are being used, what is being created, and which visuals aren't working. You can set complex user rights structures to make sure that people only have access to the things that are meant for them. Less misunderstandings, more insights.

“People use the wrong style in their marketing.”

Solution: Those hundreds of people promoting your company are not being consistent? Every brand has this problem. Lytho makes sure that no files enter (or leave) your solution that are not compliant with your brand guidelines. Our approval workflows are the final check to make sure that all campaigns are in tip-top shape.

“There is too much back-and-forth.”

Solution: Coordinating and looking for visuals and other files takes a surprisingly long time. By using a Brand Management Solution that is easy, loved by users, and built to fight inefficiencies, your company can save 70% of time that is spent looking for files, sharing, rendering, and publishing content, or recreating lost visuals.

"Our agency costs are through the roof."

Solution: There is a time and a place for marketing agencies. But making minor changes and charging for fixing typos in your infographics, visuals, and other designs is not one. Focus your spend on where it gives you most of the returns and make small changes in-house, no design training needed.

Why Lytho is the #1 choice for CMOs

We are the most innovative and user-friendliest Brand Management Solution in the market.

  • Securely store, share, and create all your things in one platform — no more duplicates, no more missing files.
  • Let everyone whip up on-brand content with software that requires no training.
  • Cut agency costs and take control of your materials.
  • Make marketing operations more efficient.
  • Control user rights so content stays private.
  • See which visuals are popular and which always go untouched.
DOWNLOAD OUR BRAND MANAGEMENT SOLUTION E-BOOK
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“Lytho has enabled us to centralize all our assets so that our Headquarters have a reliable overview of what is going on in different regions. We are saving a lot of time and energy now that our content operations are streamlined and efficient.” 

- Nel Meinderts from KIWA

“We are happy with Lytho because they deliver what they promise. We are excited to grow with them and recommend that all companies that are looking for an easy solution for storing and sharing content with colleagues and distributors also check out Lytho.”

- Josephine Petruccelli from Segway

“Lytho is a valuable partner for scaling our content efficiently and organizing our digital assets.” 

- Brand Manager at Ava

“Implementing Lytho has been easier than we ever imagined. Everything is going smoothly; our requests are being handled on time and our account manager has been a great help every step of the way.” 

- Kevin Baltruweit from Lavazza

Lytho
Adobe Technology Partner

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