Business Value of Digital Asset Management

The purpose of this white paper is to give you an estimate of the value of a Digital Asset Management (DAM) system. We start by exploring what a DAM can be used for and which aspects of an organization are affected by it. Then we will calculate the cost of digital assets and the value of a brand and give you some examples and instructions on how to make your own calculations.

To make the value of a DAM as concrete as possible, we will take a look at an actual Lytho customer and calculate the impact that a DAM has had on them, with real data. This white paper will also discuss the pricing of DAMs and dive into the components behind the numbers. We hope that you keep in mind that all organizations are unique.

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Making the Business Case for Digital Asset Management

Facing tough questions about the business value of digital asset management? Download this guide to help answer questions like:

  • What is the value of your brand – and the cost when that brand is inconsistent?
  • How much are you really paying for content and digital assets?
  • What is the return on investment you can expect from a DAM?

“The team says they need it, but is there ROI?”

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Marketers reading this are most often looking to:

  • Fix inconsistent brand execution – especially across teams, regions, and even channels
  • Improve content production processes
  • Reduce expensive rework
  • Decrease time spent searching, editing, and uploading digital assets

Get the full guide to learn more!


Lytho helps you streamline your entire workflow and harmonize all brand collateral under a single, uniform platform. It is your creative team productivity one-stop-shop. Feel free to reach out to us by scheduling a demo and learning how our creative solutions can boost the effectiveness of your creative projects. We look forward to speaking with you!