Cookie Policy

1. General 
Lytho B.V. (hereinafter “Lytho”, “we”) primarily uses cookies to improve your browsing experience on (hereinafter the "Site") and the Lytho and Brandifyer platform of Lytho (hereinafter the “Platforms”), whether or not via the mobile application (hereinafter the “App”). All data Lytho obtains from these cookies are anonymous and will only be used to understand the customer’s experience on the Site and the Platform with the aim to improve the performance and usability of this Site and Platforms. 
Lytho has the right to update this cookie policy by publishing a new version on the Site. It is therefore highly recommended to regularly consult the Site and the relevant page on which the cookie policy is published, in order to be certain you have knowledge of any changes. 


2. What is a cookie?  
A cookie, also known as a HTTP cookie, a web cookie or a browser cookie, is usually a small text file sent from a website and stored in the user's web browser, resp. on the device of the user while a user is browsing on a website, resp. is using a mobile application. When the user in the future surfs on the same website, the data stored in that cookie can be retrieved by the website in order to notify the website of the last activity of that user. Cookies were designed as a reliable mechanism for websites to remember the status of the website or the previous user activity of a certain user. They help us to optimize your visit to the Site and Platforms, to remember technical choices (e.g. choice of language, newsletter, etc.) and to offer more relevant services and offers. If you wish to consult the Site and the Platforms resp. use it, Lytho encourages you to enable cookies. However, if you choose to not do this, you are always free to disable the cookies. 
Cookies may include: clicking on certain buttons, logging-in or a record of the pages which were visited by the user, even months or years ago. While cookies cannot contain viruses or cannot install malware onto your computer or mobile device, tracking cookies and tracking third-party cookies are often used to compile long-term data from the browsing history of individuals.

This Site/Platforms uses different types of cookies: 
• Strictly necessary cookies: As the name suggests, these cookies are strictly necessary to enable you to surf the Site, resp. use the Platform or to provide certain functions you requested. 
• Functionality cookies: These cookies improve the functionality of the Site and the Platform by remembering your preferences. For example, you can set up your profile on the homepage. 
• Tracking Cookies: These cookies will survive user sessions. When the Max-Age of a permanent cookie is set at one year, then, within that year, the initial value – stored in that cookie – shall be sent back to the server each time the user visits the server. This is done to save a vital piece of information, such as how the user initially came to the Site or the Platforms. For this reason they are also called tracking cookies. For example, once you have chosen your preferred language, the Site/Platforms will record your preference in a persistent cookie and save it in your browser. When you visit the Site/Platforms again, the Site/Platforms will use that persistent cookie to ensure that the content is delivered in the desired language. 
• Performance Cookies: These cookies help to improve the performance of the Site and the Platforms, so as to provide a better user experience. Lytho uses Google Analytics, a popular web analytics service provided by Google Inc. Google Analytics uses cookies to help Lytho to analyze how users use the Site/the Platform. It records the number of visitors and it provides Lytho with information on their overall behavior - such as the typical duration of a visit to the Site or the number of pages a user views on average. 
• Third party cookies: In order to support its communications, Lytho has anchored its content in social media channels such as YouTube, Facebook, Twitter and LinkedIn and Lytho makes use of the sharing features on social networks. The channels that Lytho uses may contain cookies of these websites, but Lytho does not verify this. You should consult the relevant website of these third parties to learn more about these cookies. 

Lytho B.V. recommends that you always enable the cookies on our website for optimal performance. Should you prefer not to, you are always free to disable them. For more info we refer you to “4. Disabling cookies”.

3. List of the cookies the Site uses 
The table below lists the cookies that Lytho , where appropriate, collects and the information such cookies save. 

Google Analytics cookies

We use Google Analytics cookies to collect data about your visits to our Site. For more information on how these cookies work, please consult the cookie and privacy statement of Google.

  • _GA
  • _GID
  • _UTMA
  • _UTMZ 

Hubspot cookies

We use Hubspot cookies to analyze your surfing behavior. For more information concerning these cookies, please consult the Hubspot cookie policy

  • _HSTC
  • _HSSRC
  • _HSSC

Other website cookies

  • ACCEPT_COOKIES :  This cookie remembers whether you have accepted cookies.  


4. Disabling cookies 
There are a few possibilities to avoid the storage of cookies. Please visit the websites of the different browsers to learn how you can block the storage of cookies.   Please realize that when you decide to delete all your cookies, you probably will have to fill in all your usernames and passwords again on the websites you visit, where before you did not have to think about them.  As already mentioned, cookies really can have an added value to your surfing experience on the web.  

If you want to know more about cookies, please visit the site This site provides more information on cookies, explains in detail how to delete the cookies and shows you how you can allow familiar sites to storage cookies on your computer.  

5. Contactdetails Lytho 
Lytho B.V.

Schenkkade 50

2595 AR (Netherlands)