How to build your brand 

5 modules20+ lessons  


This course consists of interviews, book recommendations, white papers and articles and it also comes with practical exercises and templates to get you started on your brand building journey. 


  • Module 1: Branding Basics. Study all the key concepts, best practices and branding pitfalls that should be avoided.  
  • Module 2: Brand Identity. Get guidance in building an identity for your brand and inspiration in creating a visual image for it. 
  • Module 3: ROI of Brand. How is your brand’s value defined and how can you determine its success? These are just some of the questions that will be answered. 
  • Module 4: Employer Branding. Learn how the employees of your company impact and are impacted by your brand and what the benefits of a top-notch employer brand are. 
  • Module 5: Branding and Tech. Find out what kind of technologies and tools can make your branding efforts consistent and efficient and what the trends in branding are now and in the future. 

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Why marketers and brand managers choose Lytho 

Lytho clients

More than 30 years of experience in tech and leading companies trusting Lytho

Get the most out of your brand and the best out of your people. The roots of Lytho were planted over 30 years ago, when we started as a small group of enthusiastic pioneers in brand management, design, and marketing. We grew our foothold in database publishing through building strong relationships with our customers and our partnership with Adobe.

To achieve this, we are continuing the legacy we started with Adobe’s Creative Cloud: building strong, easy-to-implement integrations with all the platforms and tools that you already love and use. Lytho is built to be connected to your larger
organization and strategy.

Ultimately, we believe that everyone who uses images, creates presentations, or sends emails with your brand logo on them should be able to effortlessly deliver on-brand content. That is why we want to connect all your stakeholders to your brand.

For more information, get in contact with one of our DAM specialists.