Taking a major brand to market is exhilarating – but it’s hard. Marketing teams all struggle with the same thing – creating the right assets and getting them to the right stakeholders at the right time. What if your stakeholders could self-serve when it makes sense and get full creative assistance when needed – while staying on brand no matter the way?

The creative process for most teams is not that streamlined – leading to unnecessary drama, and endless back-and-forth messaging. The Agile approach to project management is a very appealing strategy to improve your creative process.

So, what are the Agile overarching ideals, and how can you apply them to your team’s creative operations?

“Measure what matters”, “What gets measured gets managed”, “How do you put a value to creative?”. We have all heard these phrases before but at the end of the day how can you use metrics to prove the hype of your creative team?

Learn how to reconcile which metrics senior leadership cares about and which metrics motivate the creative team.

Did you know that three out of four in-house creative teams either restructured in the past year, or plan to do so soon? Maybe it’s not surprising.

There are plenty of reasons for restructuring that we could speculate about. We wanted to do more than speculate, though – so we asked. And the community answered.