Creative Operations Metrics: Using them to Prove the Hype
Video Length: 41:44
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While no one has a crystal ball to see what the creative operations metrics would be for a specific organization before a tool is implemented, you can get a solid idea from the data of existing customers. We put together all the numbers and analyzed the ROI of our Creative Operations solution for one of our customers.
Did you know that three out of four in-house creative teams either restructured in the past year, or plan to do so soon? Maybe it’s not surprising.
There are plenty of reasons for restructuring that we could speculate about. We wanted to do more than speculate, though – so we asked. And the community answered.
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