Last year we set out to see how in-house creative teams were evolving and restructuring. We revealed that teams were facing key challenges including tight timelines, unclear or incomplete requests, and trouble keeping up with the volume of work. We also discovered that 3 out 4 teams were restructuring with efficiency being the main driver, with 37% of teams reporting that their ability to deliver work more rapidly was the top outcome.

If teams are restructuring to drive success, we had a couple burning question to ask. What metrics do these teams use to measure success? And how do teams use that data in decision making?

Our Creative Operations Report research was designed to explore these questions, coupled with commentary from creative leaders on how they are leveraging metrics to make an impact and prove the value of their creative teams.