creative operations metrics
“Measure what matters”, “What gets measured gets managed”, “How do you put a value to creative?” We have all heard these phrases before but at the end of the day how can you use metrics to prove the hype of your creative team?
Join Russ Somers, Lytho’s Chief Marketing Officer, and Stefanie Hausner, Implementation Consultant, as they sit down to discuss Leading Impact Metrics that are worth the hype, such as time to first proof, number of review revisions, and volume of deliverables shared! Together they will reconcile which metrics senior leadership cares about and which metrics matter to motivate the creative team.

During the webinar you’ll learn how to:

  • Identify your desired outcomes
  • Define the leading predictors of these outcomes
  • Benchmark and measure what matters

 

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Date:

Wednesday, November 2nd

Time:

11am ET

Meet the Presenters

Russ Somers, Chief Marketing Officer

After many years as a musician and bartender, Russ moved into marketing – first in product marketing for large companies like Dell and Dun & Bradstreet, and then building the marketing teams that led to successful exits for startups like Trendkite and Invodo. He has a BA and an MBA from the University of Texas at Austin. Russ writes and records music in his spare time and collects and restores oddball and vintage guitars. He is currently in the process of helping his teenage kids launch into the world.

Stefanie Hausner, Implementation Consultant

Prior to joining Lytho, Stefanie was a Lytho admin for a marketing team of 30 at an investment management company. During her time there she was tasked with assessing and addressing the department’s struggle with on-time delivery of projects. Stefanie created a “Lytho Challenge” which increased the team’s on-time delivery rate by 88% in just two months. Stefanie is passionate about creating efficient processes to minimize frustrations by helping to implement new customers on Lytho’s Creative Operations Platform. When she is not spreading the #LythoLove working with customers, she is answering to her adorable 12-month-old boss. The ‘most terrifying joy’ for Stefanie is being a parent.

Register for the “Creative Operations: Using Metrics to Prove the Hype” Webinar Today!

Register Now