"Before we used Lytho, we've wasted a lot of time searching through images on different cloud solutions. With Lytho you search the tags, find the image, share, and use instantly."
Sjoerd van Barneveld Marketing Manager, Debuut
Debuut is an organisation behind different concepts of restaurants, cafes and bars throughout The Netherlands. Their ambition is to create a unique experience every time you visit one of their restaurants. Their restaurants have become well known. Currently, Debuut owns 18 restaurants, all with a unique brand identity and their own brand guidelines.
With Social Media becoming increasingly important in attracting and retaining customers, Debuut noticed a lack of efficiency when it came to finding, creating and sharing content. Debuut looked for a solution which would enable them to easily find, create and share content, while ensuring brand guidelines and consistency are met.
"We faced a few issues before we decided to work with Lytho:
All marketing materials were spread across different cloud solutions;
We didn't have a way to structure our content;
Working with different designers, we had a lot of versions of the same document and no way to tell which was the latest version;
We needed an easy way to manage and share marketing materials with the different restaurants, without the need to upload and download the content on local drives;
We needed a solution to make our brand guidelines accessible to everyone."
"Since the first restaurants have started using Lytho, we've noticed an increase in efficiency. We no longer need to search through different drives and storage spaces. We know all of our content can be found in Lytho. All we have to do is search by tags that we have added. A selection of images and videos with that tag is then displayed. These can be shared directly through Lytho.
Lytho saves us a lot of time when it comes to asset management. We've also added brand guidelines of our restaurants to Lytho. Designers can use these guidelines when creating new print publications or content for Social Media. They always have access to the correct logos and fonts, ensuring brand consistency with every image, publication and created content. "
Interested to learn more? Read the case about Segway.
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