Automotive companies need to speed up their digital transformation to stay competitive and foster innovation in their industry.
See how managing all your digital assets in one central source helps you stay ahead of the curve and win more customers by allowing you to focus your time and effort in what really makes a difference.
A key challenge in the automotive sector is controlling what content is created by distributors and other partners. Often these external stakeholders can’t find what they are looking for in terms of banners, designs and images, which leads them to create their own materials that aren’t even close to being brand compliant.
In order to become brand consistent, your partners need to have easy access to relevant materials, and you need to have an overview of all your assets.
The automotive industry is traditional. Most companies are still struggling to digitize their materials and provide digital service. Being active in digital channels will help you gather crucial data about what resonates with your potential customers and reach people when they are most likely to be looking for your services.
Marketers and designers working in the automotive sector are under high pressure to keep their brands relevant and produce more content, faster. A DAM system frees up to 70% of the content creator’s time to focus on producing new material.
With Lytho, your marketing people no longer have to spend time looking for images, videos and other files. They can focus on doing what they do best: reaching your potential customers.
We have experience in working with brands like BMW, Mercedes, Hyundai, Toyota, DAF and many others in scaling online marketing efforts and streamlining processes so they can focus on building relationships with customers. We know the industry and what your challenges are. You shouldn’t worry about brand consistency and security of your assets.