The 2021 Report

Now in its fourth year, the 2021 Creative Management Report, aka CMR, brings you the latest on creative teams and those who manage them.
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The 2021 Creative Management report, now in its fourth year, combines survey results from over 400 marketing and creative professionals with insights and best practices from industry leaders.

“For my team, it’s all about efficiency and putting a premium on the creative team’s time. I want all our creative resources focused on high-value work.”

-Jim Nicholas, Florida Power & Light Company

“The creativity that was needed in the past is not the creativity that is needed today.”

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Key insights from the report:

  • 61% of teams report a lack of creative resources
  • 58% of creative teams faced larger workloads in 2020 than in 2019, even though 31% of teams faced resource reductions
  • 96% of teams report the organization considers they work as important to achieving key objectives

Get the full report to learn more!

 

Lytho helps you streamline your entire workflow and harmonize all brand collateral under a single, uniform platform. It is your creative team productivity one-stop-shop. Feel free to reach out to us by scheduling a demo and learning how our creative solutions can boost the effectiveness of your creative projects. We look forward to speaking with you!