2021 Creative Management Report

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The 2021 Creative Management report, now in its fourth year, combines survey results from over 400 marketing and creative professionals with insights and best practices from industry leaders.

“For my team, it’s all about efficiency and putting a premium on the creative team’s time. I want all our creative resources focused on high-value work.”

-Jim Nicholas, Florida Power & Light Company

“The creativity that was needed in the past is not the creativity that is needed today.”

Key insights from the report:

  • 61% of teams report a lack of creative resources
  • 58% of creative teams faced larger workloads in 2020 than in 2019, even though 31% of teams faced resource reductions
  • 96% of teams report that creative is considered important to the success of the organization’s key objectives

Get the full report to learn more!

 

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