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Stakeholder Communication: How to Keep Your Marketing Team Aligned

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Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
AWSALBAPP-0	7 days	This cookie, set by Amazon Web Services, is used in context with load balancing. This optimizes the response rate between the visitor and the site, by distributing the traffic load on multiple network links or servers.
AWSALBAPP-1	7 days	This cookie, set by Amazon Web Services, is used in context with load balancing. This optimizes the response rate between the visitor and the site, by distributing the traffic load on multiple network links or servers.
AWSALBAPP-2	7 days	This cookie, set by Amazon Web Services, is used in context with load balancing. This optimizes the response rate between the visitor and the site, by distributing the traffic load on multiple network links or servers.
AWSALBAPP-3	7 days	This cookie, set by Amazon Web Services, is used in context with load balancing. This optimizes the response rate between the visitor and the site, by distributing the traffic load on multiple network links or servers.
cookielawinfo-checkbox-advertisement	session	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
ADRUM_BTa	past	This site uses Jobvite to provide you with access to our job listings. Jobvite sets cookies related to performance, analytics, marketing, and social media. For more information, read the Jobvite policy.
bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie	2 years	LinkedIn sets this cookie to store performed actions on the website.
guestidc	session	This site uses Jobvite to provide you with access to our job listings. Jobvite sets cookies related to performance, analytics, marketing, and social media. For more information, read the Jobvite policy.
lang	session	LinkedIn sets this cookie to remember a user's language setting.
li_gc	2 years	LinkedIn sets this cookie to store the user's cookie consent state for the current domain.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
SameSite	past	This site uses Jobvite to provide you with access to our job listings. Jobvite sets cookies related to performance, analytics, marketing, and social media. For more information, read the Jobvite policy.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
ADRUM_BT1	past	This cookie is used to optimize the visitor experience on the website by detecting errors on the website and share the information to support staff.
ADRUM_BTs	past	This cookie is used to optimize the visitor experience on the website by detecting errors on the website and share the information to support staff.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_65WVK7MB8L	2 years	This cookie is installed by Google Analytics.
_gat_UA-137340180-1	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
AnalyticsSyncHistory	1 month	LinkedIn sets this cookie to store information about the time a sync took place with the lms_analytics cookie
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
_uetsid	1 day	Bing Ads sets this cookie to engage with a user that has previously visited the website.
_uetvid	1 year 24 days	Bing Ads sets this cookie to engage with a user that has previously visited the website.
MUID	1 year 24 days	Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
visitor_id36582	1 year	The visitor cookie includes a unique visitor ID and the unique identifier for an account. For example, the cookie name visitor_id36582 stores the visitor ID 1010101010. The account identifier, 36582, makes sure that the visitor is tracked on the correct Pardot account. The visitor value is the visitor_id in the corresponding Pardot account. This cookie is set for visitors by the Pardot tracking code.
visitor_id36582-hash	1 year	The visitor hash cookie contains the account ID and stores a unique hash. For example, the cookie name visitor_id36582-hash stores the hash “855c3697d9979e78ac404c4ba2c66533”, and the account ID is 36582. This cookie is a security measure to make sure that a malicious user can’t fake a visitor from Pardot and access corresponding prospect information.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.

Others