This year’s Lythopia Awards celebrate in-house teams that pushed the boundaries of what’s possible in creative operations. These winners used Lytho to work smarter, move faster, and stay consistently on brand — all while aligning cross-functional teams around a shared vision.
Their achievements reflect not only creativity, but the operational discipline required to deliver high-impact work at scale.
The Brand Guardian: MilliporeSigma
MilliporeSigma earned recognition for their commitment to brand governance. By standardizing workflows across their marketing stack and leveraging Lytho for approvals and asset management, they overcame challenges with stakeholder adoption. The result: stronger compliance, faster reviews, and a clear path to more consistent brand execution.
The Change Agent: Franklin Energy
Franklin Energy successfully unified two separate content workflows into one Lytho-powered system. Their transition enabled improved visibility, streamlined approvals, and fewer missed deadlines. Adoption was accelerated through strong internal change management — making their transformation both sustainable and scalable.
The Data Decoder: Fruit of the Loom
Fruit of the Loom turned raw data into smarter decisions. By analyzing insights through Lytho reporting tools, they uncovered gaps in creative workflows and rolled out targeted improvements. Their data-driven strategy strengthened relationships across departments and elevated trust with leadership.
The Visionary: Hayward
Hayward’s marketing team leveraged Lytho to build out a scalable digital asset management (DAM) environment. This DAM-first approach empowered them to support more channels, reduce production redundancies, and optimize output—all while managing increasing content volume with a lean team.
The Creative Force: PENN Entertainment
This year’s Creative Force Award goes to PENN Entertainment for setting the standard in strategic partnership and platform mastery. Their team has maximized Lytho’s full platform power, from planning to proofing, asset management to analytics. They’ve expanded Lytho usage across departments, delivered measurable improvements in creative speed and visibility, and shaped how we evolve the product through thoughtful, actionable feedback. Most importantly, they’ve inspired others — generously sharing insights, championing best practices, and embodying the true spirit of operational and creative excellence.
To MilliporeSigma, Franklin Energy, Fruit of the Loom, Hayward, and PENN Entertainment — thank you for raising the bar in creative operations. Your success shows what’s possible when creative freedom meets operational control.
