Franklin Energy unifies project workflows and improves delivery with Lytho

About Franklin Energy

Franklin Energy is a national energy efficiency provider serving utility clients and state energy offices across North America. Their client marketing team supports programs with complex creative and operational needs at scale.

Disconnected systems slowed execution and reduced visibility

The team was managing marketing projects across two separate systems, causing inconsistencies in intake, fragmented visibility, and duplicative manual processes. Without a unified system, it was difficult to allocate resources efficiently or ensure accurate and timely project delivery. Intake requests varied in quality, and handoffs between teams lacked clarity.

Notably, one of the two platforms in use was already Lytho, which the creative team relied on for all projects requiring creative support. Because many team members were familiar with Lytho—whether through submitting requests, reviewing proofs, or collaborating on deliverables—it became a natural front-runner during the evaluation of potential platforms for a unified solution.

Centralized workflows increased accuracy and efficiency

Franklin Energy transitioned its client marketing team into one centralized platform using Lytho Workflow. The decision to adopt Lytho as the end-to-end marketing project management platform was driven by its existing role in creative operations and the team’s familiarity with its interface and capabilities.

They built a structured change process, forming an internal support team and involving cross-functional users in planning, pilots, and training. The rollout included custom intake forms, templates, proof routes, permissions, and user-specific instructions. This unified approach improved intake accuracy, boosted stakeholder adoption, and reduced project delays.

Now, all members of the client marketing team—from marketing managers to digital specialists to analytics—are assigned tasks within Lytho, creating greater visibility across projects and enabling more efficient collaboration. Project managers now have clearer visibility into workloads, helping them better allocate resources and meet delivery timelines. The result: faster turn times and consistent execution across the board.