About Trevecca Nazarene University
Founded in 1901 in Nashville, Tennessee, Trevecca Nazarene University serves a diverse student body through traditional undergraduate and adult-focused online programs. Its marketing operations team includes writers, designers, videographers, photographers, and digital specialists who manage brand messaging and campaigns across all university platforms.
Disorganized workflows slowed collaboration
Trevecca’s marketing team struggled with fragmented processes, scattered assets, and unclear project timelines. Without structured workflows, projects stalled, collaboration suffered, and tasks often fell through the cracks. Limited visibility into responsibilities led to redundancies, missed reviews, and delays across departments. The team needed a centralized platform to manage intake, approvals, and asset use while improving coordination between stakeholders.
Lytho streamlined project management and asset use
Trevecca implemented Lytho’s Creative Workflow, Content Planning, and Asset Management solutions to consolidate requests, tasks, and assets in one platform. Custom views in Workflow gave team members real-time visibility into daily, weekly, and monthly priorities. Proofing and collaboration features simplified feedback, while automated reporting provided leadership with clear insight into resource allocation. The DAM enabled efficient reuse of assets and ensured quick retrieval of files with proper tagging and releases.
“We were able to see how much Lytho helped us because of the yearly recap. Some of the things we saw we were doing that were redundant, like nameplates or things we’ve been able to automate, have been a big time-saver.”
Results: Efficiency gains and measurable improvements
- Decreased project duration by 32% with faster workflows
- Completed 22% more projects year over year
- Reduced proofing cycles to 1.3 versions per proof, down from 3–5
- Increased asset sharing by 274% directly from Lytho DAM
- Delivered 1,015+ creative requests in 2024, a 13% increase from 2023