Fruit of the Loom achieves 99% on-time rate with Lytho

About Fruit of the Loom

Fruit of the Loom is a global consumer goods company with a high-volume creative team supporting multiple business units across a fast-moving retail environment.

Outdated workflows and low visibility created misperceptions of delay

Creative projects were handled with inconsistent processes, outdated templates, and unclear ownership. Reporting limitations made it hard to track true progress or manage expectations. Stakeholders believed work was regularly behind schedule, even when internal teams had adapted to changing inputs. Static templates and poor communication prevented real-time timeline updates, fueling misalignment and frustration.

Real-time data and flexible templates enabled accurate reporting

Fruit of the Loom restructured its creative operations using Lytho. They redesigned templates, request forms, and routing logic to match real team processes.

The in-house creative team rebuilt Lytho reporting dashboards were rebuilt to reflect actual workload, status, and bottlenecks. The team discovered many “delays” were perception issues caused by outdated timelines that hadn’t been updated when requirements shifted. With Lytho, they surfaced real-time changes and aligned everyone around current milestones. Monthly reports now highlight on-time delivery, project volume, and brand support, driving a 99% on-time rate and improving stakeholder trust across the business.