About MilliporeSigma
MilliporeSigma is a global life sciences company operating in a highly regulated environment. Accurate branding, regional compliance, and controlled content creation are critical to its operations across multiple markets.
Fragmented asset access and inconsistent stakeholder adoption
MilliporeSigma needed to reduce the risk of incorrect branding and improve compliance with its promotional material SOP. Stakeholders didn’t always follow processes or use the right assets, leading to inefficiencies, version issues, and rework. Review processes lacked structure, and teams often bypassed checkpoints, resulting in off-brand or non-compliant content reaching design too early. Educating global teams and enforcing proper asset usage were top priorities.
A single system for asset access and content review
Using Lytho DAM, MilliporeSigma centralized over 1,600 global assets with metadata, versioning, permissions, and copyright controls. The DAM now serves as a “single source of truth” for campaign guidance, regional branding, and SOP materials. Teams access brand centers, playbooks, and design guides directly in the platform. Lytho Workflow added structure to the review process with a new content review form tied to their SOP. This change ensures compliance is verified before content hits design, reducing wasted time and versioning errors. With broader adoption and the rollout of Tempo for self-serve templates, the brand now has an end-to-end ecosystem to enforce consistency and speed up approvals.
“Between using Lytho DAM and Lytho Workflow, it really has set us up to have an ecosystem of brand compliance.”
Results: Strengthened brand integrity and SOP adoption
- 1,600+ digital assets centralized in Lytho DAM
- 420+ metadata tags implemented for accurate search and filtering
- 78 active users in Lytho DAM since rollout
- 51 content reviews submitted in 4 months—nearly matching previous full year
- Significant increase in stakeholder awareness of branding SOPs