About Vericast
Vericast is a leading marketing and media delivery company that provides advertising, campaign management, transaction solutions, and cross-channel marketing services. Its creative operations team supports high-volume deliverables across multiple business units, with staff working fully remote.
Disconnected processes slowed delivery and accountability
Vericast’s creative operations were spread across multiple platforms for project planning, communication, and organization. This fragmentation created inefficiency, slowed execution, and made it difficult to manage workloads. With multiple creative groups operating independently and no central system for visibility, accountability and progress tracking suffered. Remote team members struggled to stay connected, making it harder to deliver a high volume of assets on time.
Centralized workflows improved efficiency and visibility
Vericast implemented Lytho to unify creative workflows, proofing, and collaboration in one platform. With Lytho Workflow, all tasks, reviews, and approvals are managed centrally, giving teams real-time visibility into project progress. Review and approval tools improved accountability, ensuring deadlines were met and budgets maintained. Collaboration features connected remote staff, enabling them to work together seamlessly despite geographic distance.
“Lytho has given our remote creative teams a single source of truth, helping us move faster, stay accountable, and deliver with confidence.”
Results: Faster turnaround and stronger collaboration
- Reduced project turnaround times by consolidating workflows
- Improved transparency and accountability across a fully remote team
- Increased efficiency in managing high-volume deliverables
- Strengthened client relationships through more reliable, transparent delivery