What is Creative Workflow Management?
Creative workflow management is built specifically for creative and marketing teams. It differs from generic project management in that it focuses on increasing efficiency in the areas that most directly affect the production of creative work.
Creative workflow management is made up of four major sections, or “pillars”, which create the foundational framework vital for marketing and creative teams. In using the pillars, creative teams have an efficient, comprehensive, and streamlined creative process. Ideally, each pillar should provide creative teams with enhanced organization, automation, and collaboration.
Request Intake
- Dynamic forms
- Form routing
- Links to original request for associated work
- And automatic attachment of final deliverables
Online Proofing
- Support a variety of file types
- Proof routing with review tiers
- Threaded comments with @mentioning
- And side-by-side version comparison
Project Management
- Visualization of projects, like calendaring and Gantt views
- Specialized work types, like campaigns, projects, and proofs
- And resource management features like time tracking and scheduling work assignments
Reporting & Analytics
- Reporting on the type of work commonly requested
- How long do different types of projects take from request to final asset delivery?
- Am I effectively distributing work among my team?
- Do I have enough resources to meet the demands of stakeholders?
Why Should I Invest in Creative Workflow Management?
Creative work is more in demand than ever before. Since creative teams must meet the demand for high-quality creative assets, they need an effective way to manage their work.
Creative workflow management helps your team continue to be an important strategic contributor. It does so by helping you accomplish five goals critical to maximizing revenue and proving ROI:
- Increase productivity
- Achieve faster time to market
- Improve quality of work
- Reduce costs
- Build a better relationship with stakeholders
Questions to Ask Yourself
- What is our current creative workflow process?
- What quantity and type of work do we produce?
- And how would a creative workflow management software fit into our existing tech stack?
- What are our organization’s IT and security requirements for new software purchases?
- Which challenges should this software solve?
- And what kind of training and support does your team prefer from vendors?
Questions to Ask Vendors
- Does your solution support role-based privileges?
- Can your software be customized to fit the way my organization functions?
- Also, how will my reviewers communicate feedback on proofs?
- How are projects managed in your software?
- What does implementation look like?
- And what reporting capabilities are included with our subscription?
