Georgia Power Energizes Their Creative Workflow With Lytho

In Brief

With over 3,000 projects per year and a creative engine that spans digital, print, photo, video, and design, Georgia Power’s in-house team supports not just internal campaigns but a company-wide brand experience that reaches 7,000 employees and 2.7 million customers.

For Melissa Bowers, Creative Project Manager, managing that scale meant building a workflow that could support collaboration across teams — without slowing anyone down. “We function like an in-house agency,” she explained. “We’ve got different teams working together on most projects, so collaboration is huge.”

But before Lytho, collaboration didn’t come easy.

The Challenge: Too Many Stakeholders, Not Enough Structure

Georgia Power’s creative review process used to be a patchwork of disconnected tools and scattered email threads. With multiple teams and even more business partners in the mix, it was difficult to know where a project stood — let alone who had approved what. Feedback often arrived in inconsistent formats and unclear timelines, stalling momentum and creating confusion.

“It was a mix of going through our old project management tool, but then also email,” Melissa recalled. “As you can imagine, a lot of things got lost in the mix. We have a much better process now.”

The Solution: A Smarter Review Flow for a Connected Team

When Georgia Power implemented Lytho nearly five years ago, the transformation was immediate. Her team designed a two-phase review process. First, content is reviewed internally by creative and brand stakeholders. Then, once it’s been refined and approved, it moves on to business partners in other departments. “We like that we can control the flow,” she said. “We can get internal creative eyes on something before it goes out for broader feedback.”

This approach brought consistency and clarity while helping protect creative time and reduce rework. “It’s really helpful for all of those types of thinkers — whether you’re a creative mindset or a more data-driven mindset,” Melissa added.

Why it matters: Managing multiple creative disciplines under one roof requires more than talent — it requires alignment. A flexible, phased workflow like this keeps teams in sync and reduces unnecessary iterations.

The Cultural ROI: Strategic Storytelling Through Data

For Melissa, the real power of Lytho isn’t just about organizing reviews — it’s about giving her team the data they need to tell a smarter story.

“I’m a big data person,” she said. “I’ve learned in my career that’s how you prove your points to leadership.” That philosophy now underpins how Georgia Power’s creative team not only tracks performance but anticipates challenges and advocates for what they need.

When review cycles start to balloon — either dragging on for too long or spinning through too many versions — Melissa knows how to dig deeper. “It tells us something,” she explained. “Did we miss the mark on how we interpreted the request? Or did the requester not really understand what they wanted until they saw it?”

It’s not just about process, either. Lytho helps flag problem patterns. “We’ve had clients — even very senior ones — where the edits just kept coming. At some point, someone has to step in and help reset the process,” she shared. “The data helps us see that and get ahead of it.”

“Now we can spot where things get stuck — whether it’s a person, a step, or a process — and fix it before it becomes a problem,” Melissa explained.

That kind of visibility has helped the team refine their intake process for complex stakeholders, build better timelines, and more accurately plan workloads. “Now we know who typically takes longer to review and who turns things around fast. That changes how we estimate and how we allocate resources,” Melissa said. “It even helps us know when we can take on more or when someone is still knee-deep in a review-heavy project.”

With a clear review system in place, Melissa’s team found that Lytho didn’t just make their work more efficient — it helped them tell a stronger story.

More importantly, the reports allowed them to tie creative output to company-wide goals. “We don’t just show leadership how busy we are,” Melissa shared. “We show them where we’re efficient, and where there’s ROI.”

That shift from activity to impact has changed the way creative work is viewed throughout the organization. “We want to try to stay away from one-off, low-stakes projects,” she added. “Using the data helps us focus on the work that really touches our company values and focus areas.”

Why it matters: Good systems track more than outputs and busy work — they surface patterns, highlight bottlenecks, and back creative intuition with real data. This level of insight turns creative from a service team into a strategic partner that can influence priorities, shape timelines, and advocate for resources with confidence.

In Conclusion: Why It Works

Georgia Power’s creative team operates at enterprise scale, serving millions of customers and thousands of collaborators. With Lytho, they’ve built a review engine that supports structure without sacrificing agility.

“Once people get into the platform and understand how it works, they’re big fans,” Melissa said. “It’s made the review process feel like less of a black hole.”

And for a team that used to struggle with visibility, that’s more than a time-saver — it’s a trust builder.