Creative Workflow
With Lytho handling the admin tasks, your creative team can focus on what they do best: creating amazing things.
Designed for Creative and Marketing Teams, Lytho's Creative Workflow Software Adapts to Your Specific Process
While traditional project management software focuses on managing tasks, timelines, and resources, our Creative Workflow Software incorporates the unique needs of creative projects such as request intake, cross-team collaboration, and stakeholder management. Also, don't discount the importance of keeping teams in the loop. Lytho's central platform is the single source of truth, which keeps everyone aligned.
Understand the Creative Process
Creative projects involve copywriters, designers, and other disciplines that work in an iterative process. It's important to understand and accommodate this creative workflow while still prioritizing goals and deadlines.
Emphasize Collaboration
Creative teams are at their strongest when every person has a voice. Lytho makes it easy for project managers to facilitate communication and ensure a cohesive flow of ideas.
Manage Creativity and Innovation
Lytho empowers creatives to innovate, while providing a structure that ensures the project scope is met.
Adapt to Change Management
The thought of pivoting mid-project doesn't need to send a shiver down your spine. We know you need to be flexible, so Lytho makes it easy to adjust timelines, budgets, and creative direction.
However You Define Success, Lytho Will Help You Map It
Insights Dashboards
Visualize your data in-app with new dashboards that illustrate your operational trends over time. Dashboards help you spotlight bottlenecks, optimize workflows, and prove your value. No extra tools, no spreadsheets, no BI headaches. Just smarter decisions, faster intel, and data that does the talking for you.
- Filter your data by audience or KPI to address key business decisions.
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Create custom views that are specific to your team’s goals.
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Share charts and stats with your leadership, cross-functional teams like Finance and IT, vendors — anyone who cares about your team’s efficiencies and impacts. (Everyone should care. Obviously.)
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Download dashboards or individual cards as PDFs or PPTs to include in updates you prepare for stand-ups and check-ins.
Request Intake
Lytho’s Creative Workflow software has interactive request forms so stakeholders can provide every project detail the creative team needs to confidently begin work. Features such as required fields, conditional logic, and due date restrictions let project managers set mutual, realistic expectations with their requesters.
Including the intake process as part of your team’s larger creative operations platform improves transparency and collaboration, decreases review version rates, and provides start-to-finish project metrics that identify positive and negative trends.
- Custom forms to capture essential brief details
- Data mapping to eliminate duplicate data entry (and human error)
- Due date restrictions to protect turnaround times
- Reporting for assessment and reflection
Project and Resource Management
Set your team up for success through custom, automated workflows. These maximize output by considering factors that impact your team’s ability to complete their work on time, including priorities, availability, workload, level of effort, and specializations.
This increases accountability, on-time completion rates, and stakeholder satisfaction — laddering up to tell a more complete story about the required efforts of the creative team to meet company expectations.
- Project template for fast setup
- Resource management to monitor capacity
- Priorities to communicate importance
- Level of effort to set expectations
- Dependencies/blockers to maintain order
Reporting
If a creative team contributes to the bottom line but can’t prove it, did it really help the business at all? It’s vital that creatives bring awareness and quantify value by measuring their strategic contributions to the company’s success. As your single source of truth, Lytho’s Creative Workflow Software provides powerful reporting capabilities for a through-line look across all stages of the creative operations to evaluate what’s working and what’s not.
- Canned reports provide easy starting points for new users
- Clickable links make taking action easy
- Share reports internally and export reports externally
- Control what, how, and where data populates
- Filter by dates, people, status, custom fields, and so much more
The Stakeholder Experience
Stakeholders play a critical role in the creative process, but without the right structure, collaboration can be chaotic. Lytho’s Stakeholder Portal streamlines the experience, making it easy to submit requests, track progress, review proofs, and stay informed.
- Faster, more accurate deliverables — Clearer communication and streamlined approvals speed up production.
- Stronger collaboration — Eliminating silos improves alignment and efficiency.
- Greater visibility — Stakeholders can track projects, access past proofs, and find key reports in one place.
- Simplified feedback — Centralized comments and approvals make it easy to act on input and move forward.
Here are some examples of how
Lytho's reporting can prove value.
Time to first proof
Highlight your team's support for stakeholders through time to first proof numbers, showcasing creative team workflow efficiency.
Creative resources
Ensure stakeholder alignment with strategic goals by tracking creative resource allocation percentages, including resources allocated to non-aligned projects.
Level of effort
Make a case for more resources and set more realistic turnaround times by analyzing estimated LOE against actual time tracked for completion.
Reviews & durations
Improve turnaround time by identifying review and approval process bottlenecks, and analyzing review durations and the number of version metrics.
Creative Workflow Software Resources
Visit one of the links below or view the full list of creative workflow software resources here.
5 Reasons Why Top Global Brands Choose Our Creative Workflow Software
Our Creative Workflow Software is the solution that helps creative teams worldwide achieve fantastic results! “How so?” you may ask. We do it by supporting you in every step of the creative process.
From concept to completion, our solution takes care of the boring stuff so you and your team can focus on being creative. We believe our creative workflow solution is truly unique among project and task management tools. Simply put, it is the only creative workflow solution designed by and for creative teams.
We have loyal customers in a range of markets in the United States and the European Union, including retail, higher education, consumer packaged goods, insurance, and professional sports teams. To achieve that, we worked closely with brand and creative teams to optimize our Creative Workflow Software solution to provide the following benefits.
1. Easy Creative Briefs and Project Requests
Creative Workflow comes with a library of bespoke request forms you can use to efficiently kick off a project, avoiding poor planning and double work.
2. Automated Creative Project Management
Our solution gives creative leaders the tools they need to have their projects in order. These range from automated templates to dynamic Gantt charts and Kanban boards.
3. Game-Changing Resource Management
Creative team burnout is a big problem. Companies are giving their in-house teams more responsibilities than ever before.
That’s why we created a resource management tool to balance resources across a framework of priorities, availability, workload, and specializations.
4. Reviews and Approvals Have Never Been Easier!
Our Creative Workflow Software allows you to create your own approval path. It makes gathering feedback easy and ensures the right reviewer responds at the right time. It also offers in-app comments and allows you to edit different versions of the same asset.
Additionally, the software automates reminders and leaves an audit trail detailing the approval process. You can even complete the review process on a mobile device for extra convenience.
5. Creative Operations Metrics & Personalized Dashboards at Your Fingertips
We pull together all the data about projects in the system, analyze it, and present it in an easy-to-understand and personalized dashboard. Stakeholders can see the status of their requests while individual contributors, like graphic designers, can observe their projects and deadlines. Finally, creative leaders can view aggregate totals across their entire team.
Ready to simplify your creative operations and start having a little fun at work again?
Schedule time to talk with us.
Let us show you how Lytho's Creative Operations Platform helps in-house creative and marketing teams do better work, ease the stakeholder experience, and stay on brand.
Schedule a Demo