In-house creative teams are no longer just order-takers; they’re becoming strategic powerhouses, with a profound business impact. But that shift doesn’t happen by chance. It takes operational clarity, executive alignment, and data that speaks the language of the CMO.
Watch Austin Wessel, Sr. Enterprise Customer Success Manager at Lytho, take the stage at the 2025 ANA In-House Agency Conference for a fast-paced session packed with real-world stories from leading in-house teams. He’ll share how Lytho customers are using creative analytics to reduce burnout, justify headcount, improve intake processes, and make their impact visible to the business. You’ll learn how to transform creative operations into a source of strategic advantage, giving leaders the visibility they need and teams the recognition they deserve.
Walk away with a new perspective on viable insights, tangible ways to advocate for your team, and ideas to bring back to your leadership playbook.
Where creative freedom meets operational control — Lytho is built for in-house teams who need to move fast, stay on-brand, and scale without the chaos.
