6+1 Ways to Get Better Feedback with Review Tiers
Congratulations! You have just finished a fabulous piece of content and it is ready for final review and approval. The question now is how do you keep the excitement and momentum going so that you get actionable feedback quickly? The answer is review tiers.
By organizing your review route into functional tiers, you ensure the right reviewers are brought in at the right time. This increases the efficiency and effectiveness of your review. The beauty of review routes in Lytho is how flexible they are. You can mix and match route groups, tiers, and rules to your heart’s content. Get a head start on creating your routes with these customer-inspired route tiers!
1. The “Any Idea Is a Good Idea” Review Tier
What It Is Best For: Brainstorming
When you are looking for a way to brainstorm ideas and get quick feedback, we recommend keeping your route simple with one tier and one group. This approach is particularly helpful when brainstorming on a rough draft strategy or direction with your direct team. You will find the insights stakeholders provide via review are often better thought out and more helpful than conference calls!
2. The “Gatekeeper” Review Tier
What It Is Best For: Working with Stakeholders
When you want to make sure your work is on the right track or is far enough along to share outside of your team, it can help to create an internal review or “gatekeeper” tier. That way your work only makes its way to reviewers after being “approved with changes” or “approved as is”.
3. The “Decision Maker” Review Tier
What It Is Best For: Rush Projects
When you want to make sure everyone feels heard, but only one person’s opinion really matters, review groups make all the difference. Add your decision makers to the “All Essential” group and place others as “Optional”. That way the review will not progress until you get the key decision maker’s sign off.
4. The “Compliance Alliance” Review Tier
What It Is Best For: Checking the Fine Print
Sometimes all you need is a single person in legal or one of the members of your compliance team to provide their feedback to ensure you have dotted your I’s and crossed your T’s. In these cases, we recommend creating a “Some Essential” group. This setting allows you to invite multiple members of a team to provide feedback but ensures the proof route will progress as soon as you get one person to sign off.
5. The “Department Dance” Review Tier
What It Is Best For: Navigating Internal Politics
Often you want to invite multiple departments to sign off, but you worry about the potential bottlenecks that may ensue. Fear not! All you need to do is to take the previous tier one step further. Create a “Some Essential” group for every department you need buy-in from and you are all set! If you require only one member of each department to sign off, this is how you cover your bases without slowing your approval process down.
6. The “Godfather” or “Godmother” Review Tier
What It Is Best For: Ensuring Actionable Feedback
Nothing is more important than making sure your reviewer feedback is clear and actionable. When you need someone to tell you to “leave the gun, take the cannoli“, we recommend creating one last tier with a single reviewer in it. Choose someone to provide directions when a comment thread is open to interpretation and hides non-essential comments.
Get out of reply-all email jail and begin using dynamic, automated proof routes to secure the feedback you need, in the order you need it, when you need it. And bonus points – once you find a proof route that works well, you can easily turn it into a published template for future use!
7. Bonus: The “Groundhog Day” Feature
What It Is Best For: Adhering to the Review and Project Deadlines
And last but certainly not least, we would be remiss if we did not mention time constraints. You can add all the review tiers in the world and still fall behind on a project if your stakeholders do not adhere to review deadlines. Right? Not anymore! With our Time Constraints feature, you can set hard deadlines after which all outstanding reviewers for a particular tier will be skipped. Staying on top of projects has never been easier!
Benefit from Lytho’s review tiers today and bid farewell to chaotic review loops! We at Lytho help you streamline your entire workflow and harmonize all brand collateral under a single, uniform platform. Feel free to reach out to us by scheduling a demo and learning how our creative solutions can boost the effectiveness of your creative projects. We look forward to speaking with you!