
Creative Operations Statistics
Top 3 Creative Operations Statistics in 2023
- 37% of teams who restructured in 2022 said their ability to deliver work quicker improved because of the restructuring. (2022 Q3 Creative Operations Report, Lytho, 2022)
- When asked to evaluate the type of work they do? 56% of in-house creative teams do a mix of tactical and strategic work. Mid-sized teams (11-20 team members) are the most strategically involved. They devote 56% of their time to strategic services or work with a high strategic component. (2022 Q3 Creative Operations Report, Lytho, 2022)
- The top capability in-house brand and creative teams grew in 2022 was Creative Strategy. 31% of teams reported increased capabilities in that area. (2022 Q2 Creative Operations Report, Lytho, 2022)
Read more here on creative professional statistics for 2023 and plan for the road ahead.

Additional Creative Operations Statistics in 2023
- 95% of creative teams are tracking productivity metrics. However, 83% of them have been doing so for less than a year. (2022 Q4 Creative Operations Report, Lytho, 2022)
- The three top leading metrics tracked by in-house creative teams are:Time from Brief to Acceptance (70%)
Overall Review Duration (64%)
and Volume of Deliverables Shared (63%).
(2022 Q4 Creative Operations Report, Lytho, 2022) - The top three lagging metrics tracked by in-house creative teams are:Total Number of Assets Generated (68%)
Number of Projects Completed on Time (65%)
and Number of Requests Completed (63%).
(2022 Q4 Creative Operations Report, Lytho, 2022) - Organized marketers are 674% more likely to report being successful in their efforts. (Trend Report: Marketing Strategy 2022, CoSchedule, 2022)
- 58% of teams track Number of Review Versions. (2022 Q4 Creative Operations Report, Lytho, 2022)
- 33% of teams pull performance metrics from multiple tools. By contrast, 57% of teams use a Creative Operations Platform as a single source of performance metrics. (2022 Q4 Creative Operations Report, Lytho, 2022)
- 89% of creative professionals say that creative work is important to meeting business objectives. Still, only 31% of creative teams are measuring return on investment. (5 Creative Professional Statistics for 2023, Lytho, 2023)
- 67% of teams have used creative operations performance metrics to justify adding additional team members. (2022 Q4 Creative Operations Report, Lytho, 2022)
74% of Creative Teams Restructured in 2022
- Of those teams, 45% did so to improve internal collaboration, 39% wanted to maintain a sustainable workload, and 36% cited improving customer experience as a driver. (2022 Q3 Creative Operations Report, Lytho, 2022)
- 64% of teams find that stakeholders do not entirely understand their group’s value proposition, and 61% of teams report that stakeholders are unlikely to comply with process. (2022 Q2 Creative Operations Report, Lytho, 2022)

- As of August 2022, 38% of teams have increased in size over the past 12 months, which 16% have decreased in size(2022 Q2 Creative Operations Report, Lytho, 2022)
- 40% of creative teams report that unclear or incomplete requests are a challenge in working with stakeholders, and 38% find unexpected changes to in-process work to be a similar challenge. (2022 Q2 Creative Operations Report, Lytho, 2022)
- 35% of teams have improved project kick-off meetings in the past 12 months, and 27% plan to improve creative briefs as a next step. (2022 Q2 Creative Operations Report, Lytho, 2022)
Project Management Statistics
- 78% of teams who restructured in 2022 used Number of Requests Received from their project or workflow management system as a key data point in restructuring, but only 47% used data on the utilization and available capacity of team members. (2022 Q3 Creative Operations Report, Lytho, 2022)
- Users of software for creative operations/project management are 426% more likely to be viewed as successful. (Trend Report: Marketing Strategy 2022, CoSchedule, 2022)
- 64% of organizations that place a high emphasis on ‘power skills’ report high maturity in Project Management processes, while, in the organizations that do not emphasize them, only 32% report high maturity. (Pulse of the Profession, PMI, 2022)
- The most critical skills for project management are Communication (68%) and Problem-Solving (65%). (Pulse of the Profession, PMI, 2022)
- Over half of projects are managed by professionals without Project Management training. (State of Project Management, Wellington, 2021)

Digital Asset Management Statistics
- The amount of total digital assets created is increasing rapidly, and global data creation is expected to reach over 180 zettabytes by 2025. (Volume of Data/Information Created, Captured, Copied and Consumed Worldwide from 2010 to 2020, Statista, 2021)
- Top-performing workers in a digital enterprise spend 45% of their time working collaboratively, including sharing large volumes of assets. Using a Digital Asset Management (DAM) tool for these workers can lead to a 20-25% boost in productivity. (How to Increase Productivity with Digital Asset Management, FinancesOnline, 2021)
- 51% of marketers report that they waste money recreating assets that go unused because stakeholders can’t find them, and 46% say they waste time downloading and uploading assets into different tools. (Digital Asset Management Remains Critical to Content Marketing Success, KOMarketing, 2020)
- 48% of marketers find that, without strong metadata governance, assets are hard to find and remain unused. (2021 State of Marketing Report, Hubspot, 2021)
- The top three media formats used by marketers are video (59%), blogs (48%), and images (46%). (2022 State of Marketing Report, Hubspot, 2022)
- Over 53% of marketers optimize photos and videos for search engines, and 49% find it to be an effective strategy. (2022 State of Marketing Report, Hubspot, 2022)
- Interactive content sees 52.6% more engagement than static content. (The State of Interactive Content in 2022, Mediafly, 2022)
- The biggest struggle marketers report when producing engaging visual content is “producing it consistently.” (16 Visual Content Marketing Statistics to Know for 2022, Venngage, 2022)