Creative Operations Statistics

Top 3 Creative Operations Statistics in 2023

  • There is a 25% disconnect in perception on request clarity between creatives and their stakeholders. 94% of stakeholders said they communicate their requests clearly, while only 69% of creative teams agreed that stakeholders do so. (2023 Creative Operations Report, Lytho, 2023)
  • 37% of teams who restructured in 2022 said their ability to deliver work quicker improved because of the restructuring. (2022 Q3 Creative Operations Report, Lytho, 2022)
  • When asked to evaluate the type of work they do? 56% of in-house creative teams do a mix of tactical and strategic work. Mid-sized teams (11-20 team members) are the most strategically involved. They devote 56% of their time to strategic services or work with a high strategic component. (2022 Q3 Creative Operations Report, Lytho, 2022)
  • The top capability in-house brand and creative teams grew in 2022 was Creative Strategy. 31% of teams reported increased capabilities in that area. (2022 Q2 Creative Operations Report, Lytho, 2022)

Read more here on creative professional statistics for 2023 and plan for the road ahead.

Additional Creative Operations Statistics in 2023

  • 95% of creative teams are tracking productivity metrics. However, 83% of them have been doing so for less than a year. (2022 Q4 Creative Operations Report, Lytho, 2022)
  • The three top leading metrics tracked by in-house creative teams are:Time from Brief to Acceptance (70%)
    Overall Review Duration (64%)
    and Volume of Deliverables Shared (63%    ).
    (2022 Q4 Creative Operations Report, Lytho, 2022)
  • The top three lagging metrics tracked by in-house creative teams are:Total Number of Assets Generated (68%)
    Number of Projects Completed on Time (65%)
    and Number of Requests Completed (63%).
    (2022 Q4 Creative Operations Report, Lytho, 2022)
  • Organized marketers are 674% more likely to report being successful in their efforts. (Trend Report: Marketing Strategy 2022, CoSchedule, 2022)
  • 58% of teams track Number of Review Versions. (2022 Q4 Creative Operations Report, Lytho, 2022)
  • 33% of teams pull performance metrics from multiple tools. By contrast, 57% of teams use a Creative Operations Platform as a single source of performance metrics. (2022 Q4 Creative Operations Report, Lytho, 2022)
  • 89% of creative professionals say that creative work is important to meeting business objectives. Still, only 31% of creative teams are measuring return on investment. (5 Creative Professional Statistics for 2023, Lytho, 2023)
  • 67% of teams have used creative operations performance metrics to justify adding additional team members. (2022 Q4 Creative Operations Report, Lytho, 2022)

    74% of Creative Teams Restructured in 2022

  • Of those teams, 45% did so to improve internal collaboration, 39% wanted to maintain a sustainable workload, and 36% cited improving customer experience as a driver. (2022 Q3 Creative Operations Report, Lytho, 2022)
  • 64% of teams find that stakeholders do not entirely understand their group’s value proposition, and 61% of teams report that stakeholders are unlikely to comply with process. (2022 Q2 Creative Operations Report, Lytho, 2022)
  • As of August 2022, 38% of teams have increased in size over the past 12 months, which 16% have decreased in size(2022 Q2 Creative Operations Report, Lytho, 2022)
  • 40% of creative teams report that unclear or incomplete requests are a challenge in working with stakeholders, and 38% find unexpected changes to in-process work to be a similar challenge. (2022 Q2 Creative Operations Report, Lytho, 2022)
  • 35% of teams have improved project kick-off meetings in the past 12 months, and 27% plan to improve creative briefs as a next step. (2022 Q2 Creative Operations Report, Lytho, 2022)

Project Management Statistics
  • 78% of teams who restructured in 2022 used Number of Requests Received from their project or workflow management system as a key data point in restructuring, but only 47% used data on the utilization and available capacity of team members. (2022 Q3 Creative Operations Report, Lytho, 2022)
  • Users of software for creative operations/project management are 426% more likely to be viewed as successful. (Trend Report: Marketing Strategy 2022, CoSchedule, 2022)
  • 64% of organizations that place a high emphasis on ‘power skills’ report high maturity in Project Management processes, while, in the organizations that do not emphasize them, only 32% report high maturity. (Pulse of the Profession, PMI, 2022)
  • The most critical skills for project management are Communication (68%) and Problem-Solving (65%). (Pulse of the Profession, PMI, 2022)
  • Over half of projects are managed by professionals without Project Management training. (State of Project Management, Wellington, 2021)

Digital Asset Management Statistics

Lytho Customer Impact Statistics

Hinge manufacturer FritsJurgens used Lytho to reduce the time it took to share assets with its distributor network to 1/10 of the time it had taken before with other tools.

Testing, inspection, and certification company Kiwa found that it was 40% quicker to publish brand content, as well as documenting a 75% increase in brand consistency through using the DAM module from Lytho.

Colorado Access, a nonprofit health care company, was able to eliminate 1-3 meetings per week by using Lytho for collaboration and proofing.

Purdue for Life Foundation used Lytho to achieve approval with 1.4 rounds of review, compared with an industry standard of 3-5 rounds of review.

Minnesota Timberwolves and Lynx reduced administrative tasks by 20%.

Endeavour Drinks reduced review time by 40% by using Lytho.

AAPL, The American Association for Professional Landmen, decreased review time 300% by using Lytho.