AI Is Not A Strategy - How to Actually Get Ready To Be Ready For AI In Your Marketing Approach

AI is Not a Strategy: How to Actually Get Ready To Be Ready For AI In Your Marketing Approach

Video Length: 52:52

About the Webinar

Are you ready to harness the game-changing potential of generative AI? Generative AI is transformative — but there’s a catch: Achieving this potential requires careful planning and purposeful execution. It doesn’t matter if you’re a team of one or hundreds. We can’t stress it enough: Your first step toward embracing generative AI is crafting a robust content process and operation.

In this presentation, you’ll see how to take three concrete steps to make generative AI a real and functioning part of your marketing and content creation workflow and operation. Actionable tactics you can apply after this session:

  • Create a step-by-step approach to audit your content creation calendar and workflow process
  • Identify a maturity model for generative AI you can apply to your current content operations
  • Develop the right use cases so you can select the best technology for your needs