Marketing Courses: Our Top 5 Recommendations in 2022

Do you want to help put your business on a path to sustained future growth? Are you looking to achieve better marketing outcomes? Or maybe you’re just looking for your next challenge in your professional career? If this sounds like you, then you may want to start upskilling. This is when you look for knowledge gaps and areas of improvement in your hard and soft skills, and actively pursue an education that’ll help you advance in those areas. It’s a form of investment in yourself and, by extension, in your employer, too. You can use your upgraded skill set to better meet business needs and goals. And what better way to do this than finding some great marketing courses to get you started?

Are you still with us? Great! By now, you may be asking yourself which marketing courses are truly worth it. That’s a tough question to answer – not to mention researching marketing courses can be really time-consuming. You’ve got nothing to fear, though. We’ve done all the hard work so you don’t have to. We thoroughly investigated the best online, free, and paid marketing courses out there, and we proudly present our top five picks for you, below.

Recommended Reading: Brand Management: 6 Elements of a Success

1. Digital Branding and Engagement – By Curtin University

Digital technology has revolutionized the way we communicate, and gone are the days when branding was all about a storefront. Nowadays, customers expect a level of brand involvement throughout the customer journey in a way that’s unprecedented. Therefore, businesses are now called upon to engage with their customers across multiple touch points throughout the pre-, during, and post- stages of the buyer journey.

This course will educate you on the paradigm shifts that have forever transformed the way brands communicate with their audiences. Then, it’ll help familiarize yourself with the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.

Pros: Free access and course completion, focused and condensed course materials, easy-to-follow and well-paced.

Cons: Instruction language and video transcript are both offered only in English. US sanctions prevent course content availability in Iran, Cuba, and the Crimea region of Ukraine.

2. Leadership Through Marketing – By Northwestern University

Nowadays, the tech tools needed to create value for consumers and convert them into return customers is here and in full swing. We’ve achieved all this through the mountainous amount of data we are collecting on people’s habits, behaviors, and needs. If you want to succeed as a leader figure in marketing, that presupposes you possess a sound understanding of marketing strategies, and a masterful command of data science skills that will help you allocate resources effectively, empower your team, and drive your organization to greater highs. And these skills are exactly what this course aims to arm you with.

  • Course: Leadership Through Marketing
  • Price: Free 7-day trial, certificate available with 46euro monthly subscription
  • Duration: 1 week, approximately 7 hours
  • 4 Modules:
    • 1. Leading Strategy with a Customer Perspective
    • 2. Creating a Customer-Focused Culture to Unleash Growth
    • 3. Leadership’s Role in Analytics
    • 4. A Working Knowledge of Data Science
  • Similar Course: Organizational Leadership Specialization

Pros: Thorough and well-structured course materials, flexible deadlines, subtitles available in: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, and Spanish.

Cons: Data Analytics section can be too challenging for many, more examples to better illustrate certain concepts would be appreciated.

3. Google Digital Marketing & E-commerce Professional Certificate – By Google

This one we can personally vouch for. Google’s certificates are widely-accepted as industry-standard setters – and this one is no exception. This is your chance to gain a solid understanding of marketing, e-commerce, display advertising, email marketing, Search Engine Optimization (SEO), customer loyalty, marketing analytics, customer outreach, website structure, customer awareness, and Search Engine Marketing (SEM).

Pros: Thorough and well-structured course materials, flexible deadlines, free certification, widely accepted as a valid entry ticket into the marketing industry.

Cons: Instruction language and video transcript are both offered only in English. US sanctions prevent course content availability in Iran, Cuba, and the Crimea region of Ukraine.

4. Brand Management: Aligning Business, Brand and Behavior – By University of London & London Business School

If an insightful, expert-lead course is what you’re looking for, then this one is just what you need. This course looks to teach you anything and everything about modern brand management. In it, the instructors take outdated notions, such as a branding being all about its imagery and promises to consumers, and replace them with what really works. And that’s when your entire organization works to create a true brand experience.

The aim of this course is to shift your focus from a brand’s visual identity, to the experiences and moments your brand can create with and for your customers.

Pros: 29% of participants started a new career after completing this course, and 37% got a tangible career benefit from this course. Also, students found a fantastic intro to branding.

Cons: Brief duration, not suitable seasoned brand professionals.

5. The Strategy of Content Marketing – By University of California, Davis

This course will help you master the core competencies every marketer should have – management, content marketing, copywriting, and writing. In this course, you’ll learn how to build a sound content marketing strategy, and you’ll get tips and guidance in the form of a strategic framework on writing compelling copy. You’ll also learn core strategies in acquiring and retaining customers, and how to pivot and manage your content strategy to always stay ahead of the curve.

  • Course: The Strategy of Content Marketing
  • Price: Free access to course materials, certificate available for 46euro
  • Duration: 5 weeks, 19 hours
  • 5 Modules:
    • 1. The Content Marketing Ecosystem
    • 2. The Strategic Context (The 7A Framework)
    • 3. Mapping the Journey: Crafting a Content Marketing Strategy
    • 4. The Strategic Types of Content
    • 5. Managing Your Content
  • Similar Course: Viral Marketing and How to Craft Contagious Content

Pros: Detailed course materials, flexible deadlines, 34% started a new career after completing the course, 41% got a tangible career benefit from this course, and 13% got a pay increase or promotion.

Cons: Assignment peer review process needs improvement, some find course scope a bit overwhelming.

Bonus: Inbound Marketing & Inbound Marketing Optimization Certifications – By Hubspot Academy

Are you interested in learning about the basic principles and core tactics governing inbound marketing? And, once you’ve accomplished that, would you also like to know how to grow and scale your inbound marketing efforts, and back them up with informed, data-based decisions? Then these courses are for you!

  • Course: Inbound Marketing & Inbound Marketing Optimization
  • Price: Free access to course materials, free certificate available
  • Duration: 1 week each, 3,5 hours each
  • 7 Modules Each:
    • 1. Inbound Marketing Course: Inbound Marketing Fundamentals, Getting to Know Your Customer, Creating Content for the Buyer’s Journey, Developing a Content Distribution Strategy, Understanding Behavioral Marketing and Customer Segmentation, Maximizing ROI With Marketing Attribution and Experimentation, Utilizing Marketing Automation and Artificial Intelligence.
    • 2. Inbound Marketing Optimization Course: Becoming an Effective Inbound Marketer, Analytics in Marketing, Engaging Visitors With Conversational Marketing, Implementing Conversion Rate Optimization at Your Organization, Leveraging Reviews and Customer Testimonials, Understanding Customers and Generating Insights, Website UX for Marketers.
  • Similar Course: Viral Marketing and How to Craft Contagious Content

Pros: Clear, up-to-date materials, free certification, course content and instructors are engaging.

Cons: More specific use cases would be nice, tracking paid ads is not included.

How to Choose the Best Marketing Course for You

Whether you opt to take a free course or choose to invest your money, you want to make sure you’re getting value for your time. There are many courses out there that promise to deliver results. Do your research before you sign up for anything.

Start by thinking hard about want you want to achieve with a course, and decide on a topic that allows you to reach those goals. Then, read testimonials to see how the course impacted people. Next, do some research on the instructors and make sure they have real-world experience in what they’re teaching. After, ask for referrals from your colleagues to see what courses they found useful. And, finally, make time and set goals for what you want to achieve.

We wish you all the best in choosing and completing the course that suits you and your needs best!

Are you looking to strengthen your employer branding by streamlining workflows and harmonizing all brand collateral under a single, uniform platform? Lytho has just what you need. Feel free to reach out to us by scheduling a demo. We look forward to speaking with you!

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