Five Awards Announced for Content Creation Excellence at Lytho's Customer Conference, Lythopia!
At Lytho, we’re obsessed with “powering the teams that power the brands” with our brand and creative operations platform. And we are continually inspired by all the great work that goes into building those brands that not everyone gets to see. At this year’s Lythopia! (June 14 and 15, 2022), we put the spotlight on those efforts by announcing five very special awards.
Change Management Champion
Michael Harney led the team at Penguin Random House, a multinational conglomerate publishing company, to success during their Lytho Workflow implementation. And that’s no small task, with the team using Lytho’s Review + Approval to work on book jackets and marketing materials for approximately 800 books per year. “The customized reporting and Lytho’s flexibility in general has allowed us to decentralize project management and spread the work around,” Michael said.
Since launching, the team’s efforts have included some very complicated workflows – some with up to 16 tiers of review from stakeholders. This level of change management can be daunting, but Michael even created some short how-to videos to help his team along the way. Michael said he was “honored” about the win, while also crediting the Lytho team that Penguin Random House worked with for being a “tremendous help and a reassuring presence.”
If you’ve been around Lytho long enough, you know we love getting feedback from our customers. Although we can’t always act on it immediately, making sure to incorporate customer feedback in our efforts is one of our core tenets.
Big Y Foods, Inc., a large independently owned supermarket chain in New England, is an early adopter of many Lytho features and is a great collaborator and partner that always shares thoughtful, helpful feedback with our team. “Our team enjoys exploring the new system updates from Lytho to see how we can work even better both internally and with other departments,” Kathryn Bunnell, Creative Projects Coordinator, said.
Big Y uses Lytho Workflow to organize every request that comes into the marketing department and Lytho Digital Asset Management (DAM) to hold final files, share assets with vendors and partners, and house brand guides. About the award, Kathryn said, “It’s nice to be recognized for our ever-evolving efforts to streamline and improve our processes. We make weekly changes to our forms and project templates with the goal of becoming more efficient.”
Well, That’s DAM Creative!
While every single team we work with at Lytho is creative, The Arbor Day Foundation team constantly surprises us with their unique ideas.
Leveraging the Lytho API (application programming interface), this team created an automated mechanism to populate content onto an interactive map that showcases the incredible work their members do every day. More than 7,500 assets were vetted/tagged prior to uploading to Lytho. This effort took an extraordinary amount of planning, internal organization, and (of course) creativity to achieve.
Biggest Glow Up
Moen, a leading brand of faucets and fixtures, won the Biggest Glow Up Award as “a team that has transformed their processes fearlessly and successfully.” Since launching with Lytho Workflow in 2021, the Moen team not only established new processes, but were instrumental in enforcing those new processes to drive alignment. Alicia Nicely, senior creative operations manager, said her team was “thrilled” with the award and added that they currently use Lytho to track, measure, record, and analyze.
One process that they transformed over the last year was in how they track and record reviews of physical, printed retail packages. Using custom fields and reporting, the process is now “a breeze.” Alicia said. “It is now easy to find results and share them, even when the need comes up to share externally with a vendor, we can simply make a vendor report and share only their relevant information. The old way of sharing involved hours of copy/pasting into and out of spreadsheets. The new way is a one and done report that I share with a vendor right in Lytho which updates in real-time as our reviewers record results.”
Best Content Outcomes
The University of Kentucky (UK) Women’s Basketball team sought to celebrate Rhyne Howard, a player who had been undervalued and overlooked, despite being named U.S. Basketball Writers Association Freshman of the year. The Creative Team at UK created a National Player of the Year campaign that highlighted Rhyne’s game, while also seeking to provide her with the respect she deserved. Taking inspiration from a Billie Eilish song, “You Should See Me in a Crown,” the #CrownHer campaign was used Rhyne’s sophomore, junior and senior seasons to help promote her for All-America and national player of the year.
The campaign had multiple deliverables, including 10,000 limited edition posters and paper crowns for Rhyne’s senior day, established as “Rhyne Howard Day” across the Big Blue Nation fanbase. Lakia Bailey, creative lead on the campaign, said, “Lytho helped save a lot of time. There were many tasks created under this project that helped engage the stakeholders on feedback and additional submissions.”
The campaign’s compelling visuals and images of fans wearing the crowns were used throughout the UK women’s basketball social accounts and the UK athletic department’s website, which touted Rhyne’s latest accomplishments, including the team becoming the Southeastern Conference champion for the first time in 40 years.
The #CrownHer campaign helped shine a light on Rhyne’s many honors, including three first-team All-America honors from multiple organizations – something no other player in UK program history has accomplished. She was a finalist for nearly every national player of the year award all three seasons, cementing herself as one of the best women’s college basketball players ever. The crowning achievement – pun intended – was the day UK was able to officially #CrownHer. Following her amazing four-year collegiate career, Howard entered the 2022 WNBA Draft and was the top selection – again a first in program history. In addition to winning Lytho’s Best Content Outcomes award, Lakia considers the campaign a “tremendous success” overall. “Big Blue Nation really showed up for Howard’s last game in Memorial Coliseum. Fans wore their crowns all the way to the SEC Championship Final to help carry on this campaign.”