Which Tools Lead to Effective Social Media Asset Management?
The Challenges of Social Media Asset Management
Keeping up with your social media presence takes up a lot of time. You need to plan your posting cadence, source images and banners. Then, you also need to create posts and be mindful of hashtags, check analytics, and monitor and respond to comments.
You also want to be active in posts and conversations that are trending in your industry. And you must regularly check the posts you have been tagged on. Multiply this list of activities with the number of your active social media channels, and you will get an idea of how much time social media takes.
Thankfully, there are many tools that make your social media asset management more streamlined and consistent. Such tools help you create the latest content without any design skills. They make publishing and sharing content a breeze. Finally, you need tools that encourage everyone in your company to use social media assets properly. Let us view our top three picks for better social media asset management below:
1. Create & Publish Tool
Did you know that there are tools out there that make it possible for your team to work on the most acclaimed design software for free, and without any design skills? Lytho’s unique features allow you to create and publish branded content directly from your asset library. You can scale content production, lower agency costs, improve efficiency and support your partners in promoting your products or services. No need to upload and download different versions to edit or create material, why not just do everything from one system!
2. Digital Asset Management (DAM) Solution
Most of us need help making sure all our digital assets like images, banners and videos are easy to find, always up-to-date and accessible for everyone who needs them. A Digital Asset Management (DAM) solution can accelerate this by up to 70%, ensuring all your assets get used properly. Lytho’s award-winning DAM solution is an excellent choice if you are looking for the most user-friendly, quick-to-implement system.
3. Interactive Brand Center
It is one thing to define your brand identity for social media and create a style guide to support it. But most of the time these documents just gather dust in a drawer or folder somewhere, never to be seen again. Brand Center makes it easy to create and adjust cloud-based guidelines that all employees know how to access whenever needed. Brand Center is also where your brand’s style and visual image lives. It stores all your fonts, logos, visuals, Tone of Voice, colors, and other elements that form your brand’s DNA.
Build Better and Stronger Together
The three tools introduced above function like independent tools that make your social media assets easier to control. However, they give the best results as a combined, integrated Brand Management Solution. Our solution helps democratize your brand’s digital transformation on social media. It enables everyone to share your brand stories in an easy and expedient manner. Still, many companies are struggling to seize this opportunity. As a result, they experience more inconsistencies in their messaging and difficulties in communicating their relevance to their target audience.
With our DAM solution, top brands win over loyal social media followers and customers who make repeat purchases because of their superior brand communication. They do so by embodying something that inspires advocacy and loyalty all the time, everywhere. If you want to rise to this level, then you need stakeholders to properly connect with your brand.
That is why we created Lytho, the most innovative and user-friendliest Brand Management Solution in the market. Lytho’s modular solution will assist you in all aspects of brand management. Use it to grow your social media content pipeline and make your brand consistent. This is bound to help your partners and distributors promote you better. Next, let us view some of the functionalities that Lytho’s Brand Management Solution offers to assist with your social media asset management efforts.
The Importance of Consistency in Social Media
“For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling“. – Simon Mainwaring, author of We First: How Brands and Consumers Use Social Media to Renew Capitalism and Build a Better World.
Brand consistency is key in marketing. Lytho helps everyone in your social media management team access the same, on-brand content. Using our solution as your source of truth guarantees that no one will use an outdated version of your logo again. Things like using the wrong font in a banner or a poor-quality image which results in poor branding consistency will be a thing of the past.
Easily Find the Right Images
With Lytho, you can access all your media. Are you searching for an image from a certain period in 2019 containing product x? Our Smart Search tool helps you find the image you were looking for with just two clicks. We have designed our solution with the end-user in mind, so your images are categorized in a simple tag system. These tags are descriptions of files that help speed up the search process. Browsing through folders and files or requesting colleagues for images is no longer necessary once you work with Lytho.
Resize and Adjust Images
For many marketing professionals, the search for the correct social media image sizes is a constant battle. Lytho helps with the search for the right image and allows you to convert them to the appropriate size and format online. For instance, if you want to upload a photo to your Facebook timeline, the recommended size is 476×714. In Lytho’s DAM solution, you can scale these images to this exact size so you can quickly get started with your marketing campaign.
Campaigns Categorized by Theme
Another nifty feature is the possibility to find images with corresponding colors. Let’s say you have an upcoming spring campaign for which you need images that contain nice, bright colors to reflect the fresh feeling that your new product launch should convey.
Or you would like to support your branding efforts, so you are looking for images with color codes that correspond to the colors in your logo? By searching for illustrations with the same exact color code, you gain a consistent look in your marketing communications. Color searching is one of the many features that strengthen your branding in social media.
Social Media Asset Management in Action
Paying attention to social media asset management is helpful for all companies that want to develop or maintain a strong brand. It is especially necessary for companies that:
- Are in a hyper-growth phase
- Have hundreds or thousands of visual elements
- Produce a plethora of marketing and sales collateral
- Have decentralized marketing teams with multiple regions and offices
- Work with agencies, subsidiaries, distributors, and resellers
The more stakeholders you have, the more difficult it is to manage your brand consistently in social media. This always leads to inconsistencies, inefficiencies, and diminished brand recognition and awareness. A decline in your brand value is linked to troubles with customer retention, employee turnover, and lower revenue.
Are you interested in tools that will help you address current social media asset management challenges and provide you with the support needed throughout your journey? Lytho helps you streamline your entire workflow and harmonize all brand collateral under a single, uniform platform. Feel free to reach out to us by scheduling a demo and learning how our creative solutions can boost the effectiveness of your creative projects. We look forward to speaking with you!