AAPL Reduces Turnaround Time by 300%


Size: Unites approximately 18,000 landmen and land-related persons in North America through professional development and service.



The creative team at AAPL knew it was time for change. They had been using spreadsheets and generic project management solutions to support the organization’s efforts in government advocacy, education, and certifications, in addition to an annual conference, 400-page membership directory, and bi-monthly magazine.

But as demand for their talents continued to grow, they knew those processes weren’t scalable. They needed more structure, better checks and balances, and an easier way to corral client requests and feedback.


The AAPL creative team was able to onboard to Lytho quickly and easily, and their dedicated Lytho Customer Success Manager shared several best practices that helped them along the way.

Within four months of onboarding, the team tackled their biggest annual project: the 400-page membership directory. Only this time, instead of taking up to eight weeks to review the 30 very detailed pages at the beginning of the directory, they completed review in less than two weeks. And there was an added bonus: No more hounding anyone to complete their reviews. It was easy for them to provide it quickly, and they were automatically reminded by Lytho if they were behind schedule.

With the use of Lytho, stakeholders now have a clearer understanding of what’s involved in the creative process and can better facilitate their projects. And the creative team is more closely aligned with stakeholders to set clearer expectations from the beginning.


Creative reviews at AAPL have gone from a massive pain point with disparate feedback that lacked collaboration to an enjoyable process that includes greater transparency, centralized communication, and better support for remote work.

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