Kiwa Speeds Brand Content Publishing Efforts by 40%
Company: Kiwa, a market leader in testing, inspection, and certification. Headquartered in Rijswijk, the Netherlands, and acquired by SHV in 2021.
Size: More than 10,000 employees in over 35 countries in Europe, Asia, the Americas, and Oceania
While experiencing rapid growth is not a bad situation, it can lead to growing pains – especially when that growth is tied to the acquisition of existing brands. When Kiwa acquired several companies across the globe, the company knew it needed a new consistent identity that could be applied to all Kiwa businesses.
The brand consistency the team aspired to was difficult to achieve because there was no single location employees and franchisees could pull the latest brand assets.
Kiwa turned to Lytho for a solution that allowed them to create and share consistent on-brand publications, ensuring a successful company-wide rebranding.
With Lytho as Kiwa’s Digital Asset Management (DAM) system, they created an intuitive, searchable brand portal for easy access to all of the company’s images, branded documents, and videos – uniting all Kiwa businesses under one global corporate identity.
The DAM provides a structured platform that can be used to store, access, and share brand guidelines and assets.
In addition, Lytho’s Create + Publish feature allows Kiwa employees to quickly and easily design marketing content through ready-to-use templates, eliminating the need for external designers. And since the DAM is fully integrated with Adobe InDesign, Photoshop, and Illustrator, on-brand publications and Kiwa certificates can be published directly onto any of Kiwa’s platforms.