Kiwa Speeds Brand Content Publishing Efforts by 40%
Company: Kiwa, a market leader in testing, inspection, and certification. Headquartered in Rijswijk, the Netherlands, and acquired by SHV in 2021.
Size: More than 10,000 employees in over 35 countries in Europe, Asia, the Americas, and Oceania
While rapid growth is a great situation to be in, it can lead to major growing pains. Especially when that growth is tied to the acquisition of existing brands. When Kiwa acquired several companies across the globe, the company needed a consistent identity to apply to its businesses.
For starters, the brand consistency the team aspired to was difficult to achieve. Unfortunately, the company had no single location for employees and franchisees to pull the latest brand assets.
Kiwa turned to Lytho for a solution that would allow them to create and share consistent on-brand publications. In this way, they ensured their company-wide rebranding was successful.
With Lytho’s custom creation of Kiwa’s Digital Asset Management (DAM) system, the company created an intuitive, searchable brand portal. It provided easy access to all of the company’s images, branded documents, and videos. In effect, Kiwa’s businesses united under one global corporate identity. Now thanks to Lytho’s solution, Kiwa’s merger was quick, easy, and seamless.
The DAM provides a structured platform for Kiwa to store, access, and share its brand guidelines and assets. In addition, Lytho’s Create and Publish feature allows Kiwa employees to design marketing content through ready-to-use templates. Now that they have this quick and easy functionality eliminates the need for external designers.
And since the DAM is fully integrated with Adobe InDesign, Photoshop, and Illustrator, on-brand publications and Kiwa certificates can be published directly onto any of Kiwa’s platforms. Finally, Kiwa’s digital asset management is in full swing thanks to Lytho!
Lytho helps you streamline workflows and harmonize all brand collateral under a single, uniform platform. Feel free to reach out to us by scheduling a demo and learning how our creative solutions can boost the effectiveness of your creative projects. We look forward to speaking with you!