Marketing Mayhem to Mastermind: Thornburg's Success with Lytho
Company: Thornburg is a global asset management firm delivering on strategy for institutions, financial advisors, and investors worldwide.
Lytho | Thornburg
Video Length: 5:23
- Lack of a central system: Thornburg didn’t have a single, cohesive platform to track all project information, like tasks, deadlines, and assignments. This led to confusion and made it difficult for everyone to stay on the same page. Team members often relied on tribal knowledge or individual tracking methods, which proved unreliable and inefficient.
- Ineffective proofing and review process: Their previous system lacked proper tools for proofing and reviewing marketing materials. This resulted in errors and inconsistencies, as well as wasted time spent tracking down who made changes to documents.
- Missed deadlines and project delays: Without a system to monitor project progress and identify bottlenecks, Thornburg struggled to meet deadlines consistently. They had a specific goal of achieving 80% on-time project delivery, which was difficult to achieve due to the lack of visibility and accountability.
- Limited transparency and accountability: The absence of a centralized system made it challenging to track individual and team performance. This hampered transparency and made it difficult to hold people accountable for their contributions and deadlines.
Thornburg implemented Lytho Creative Workflow to support their needs in:
- Centralized platform: Lytho provides a centralized platform for the teams’ planning, organizing, and communicating about projects.
- Transparency and accountability: Lytho’s review and approval feature provided the Thornburg team with the transparency and accountability they needed to ensure that everyone is on the same page.
Today, Lytho has helped the Thornburg team with:
- Improved project visibility: Everyone in the marketing department can now easily see the status of all projects, who is working on what, and what deadlines are approaching.
- Increased efficiency: Lytho has streamlined the project management process, making it easier to track progress and identify bottlenecks.
- Improved communication: Lytho’s proofing and review features make it easy for team members to collaborate on projects and provide feedback.
- On-time project delivery: Thorburg is now on track to achieve its goal of having 80% of its projects delivered on time by the end of the year.
- Increased transparency: Lytho’s reporting features make it easy to track individual and team performance, which has helped to motivate employees and improve accountability.
Lytho helps you streamline workflows and harmonize all brand collateral under a single, uniform platform. Learn how our creative solutions can boost the effectiveness of your creative projects. Reach out to us by scheduling a demo.