Agile’s Trojan Horse

Agile's Trojan Horse: How In-House Brand Marketers and Creative Teams are Adopting Agile

Video Length: 58:28

About the Webinar:

Are your transformation efforts siloed within technology? Are they struggling to breakthrough for broader impact within your business? Then a Trojan Horse may be just what you need.

Enterprise agility is the future of business and a must-have operating model for modern organizations. However, only a tiny fraction of organizations have successfully managed a complete Agile transformation. This is because winning the fight to fully integrate Agile ways of working throughout non-technology functions is challenging. Fortunately, one function has been quietly infiltrating what was once considered only the domain of software and IT. Marketers are creating strong alliances with technology teams, championing the cause for faster delivery of customer value, and paving the way to Agile ways of working for all.

Leveraging insights from the State of Agile Marketing Reports (now in its 5th year) along with learnings from numerous Agile Marketing transformations. This session showcases why marketers are on the cutting edge of agility, how they’re adapting Agile to work for them, and what this means for business agility as a whole.

Lytho helps you streamline your entire workflow and harmonize all brand collateral under a single, uniform platform. Feel free to reach out to us by scheduling a demo and learning how our creative solutions can boost the effectiveness of your creative projects. We look forward to speaking with you!