Building a Branded House: How Florida Tech Invests in Institutional Identity

About the Webinar:

In an age where awareness and identity are paramount to university rankings, Florida Tech has made strategic moves to elevate its brand profile. However, the challenge lies in unifying diverse departments, programs, and initiatives under one cohesive brand umbrella. Watch to learn how Christena Callahan, Director of Creative Services and Brand Management at Florida Tech, navigates complex offerings, from graduate programs to summer camps, all while upholding a singular brand identity.

In this webinar, we explore the transition from a fragmented “house of brands” to a unified “branded house” model. Through real-world examples, we’ll uncover effective strategies to enhance creativity without compromising your brand – even amidst demanding workloads and competing priorities.

Together we:

• Understand the distinction between a “house of brands” and a “branded house” and its impact on institutional identity.
• Learn strategies for unifying diverse initiatives under a cohesive brand umbrella.
• Gain practical insights into implementing effective branding guidelines for educational institutions.
• Walk away with actionable tips for ensuring team members and stakeholders remain aligned and on brand.

Meet the Speakers

Christina Callahan, Director of Creative Services and Brand Management, Florida Institute of Technology.	Brittany Pais, Vice President of Customer Experience, Lytho