Creative Analytics in Action: The Dashboards Content Ops Teams Use to Drive Results

For Creative and Marketing leaders, proving the value of creative work goes far beyond just reporting. It’s about having real-time visibility into where workflows break down, and how content impacts business outcomes — all while maintaining brand standards and minimizing compliance risks.

In this panel, you’ll hear how teams are using creative analytics and dashboards, like Lytho Insights, our suite of creative analytics dashboards, to track performance across content and creative projects and production, uncover operational bottlenecks, and align more closely with legal, brand, and executive stakeholders.

Meet The Panelists 

Holly Seher, Creative Director, MilliporeSigma

I am a Creative Director for the internal Creative Services team of MilliporeSigma and have been addressing an ever-changing spectrum of design and brand challenges for nearly 20 years. My work is not only to activate campaigns by bringing creative visions and messages to life. It is also to guide my colleagues through brand complexity so they can make informed decisions, think creatively on their own, and equally participate in the creative process.

In the fast-paced life science creative arena, I help manage expectations with stakeholders, put effort where it’s needed, and make the most out of my team’s skills and attributes. My way is to always be looking forward, staying relevant, and adjusting to changes in technology, industry, and business dynamics.

Day-to-day I work with multi-media designers and the many other specialists that drive our business forward. Above all my goal is to help my fellow communicators by sharing knowledge and strategy that will enhance their work in a practical way.

Emily Blake, Executive Director, Project Management, Purdue for Life Foundation

Emily excels at building strong, collaborative relationships across her organization—an essential skill in her role as executive director of project management for the Purdue for Life Foundation’s marketing and communications team. She leads project strategy development and serves as a key point of contact for the entire department, ensuring that initiatives move forward seamlessly. A proud Purdue Boilermaker, Emily was the 12th member of her family to graduate from Purdue University and is honored to play a vital role in supporting the success of her alma mater.

Jeremy Kantner, Design Manager, PENN Entertainment

Jeremy Kantner is a seasoned creative operations leader currently serving as the Design Manager at PENN Entertainment. In this role, Jeremy effectively manages and leads a team of 14 graphic designers and four senior graphic designers. Jeremy is also responsible for managing process, and workflows, including both Lytho Workflow and Lytho DAM. By using these tools, PENN maintains consistency across 14 brands and 38 properties nationwide, averaging roughly 500 projects per week, and 2,000 per month, showcasing his ability to handle large-scale operations with precision and creativity.