Name: Lythopia 2023: The Creative Operations Conference
Start: August 29 - August 30, 2023 9:00 am - 5:00 pm
Location: The Cookery

Creative teams are different. And they require a unique type of leadership. Learn what it takes to build a thriving creative team for today and for the future. This includes everything from inspiring teams to make amazing creative content to building the right environment that fosters creativity. And with the help of a new creative leadership maturity model, you can improve your career and also guide your team to grow. Join Adam Morgan, host of the Real Creative Leadership podcast and executive leader for brand and creative at companies like Splunk and Adobe. He’ll share insights and experiences from his 28 years in the creative business to help you become a better creative leader for tomorrow.

Designing for Impact: Inspiring Change One Asset at a Time

Video Length: 24:49

Join Ginger Falldorf, Creative Systems Specialist at the Arbor Day Foundation, as she shares how Creative Operations collaborated with IT to integrate their martech stack and provide real-time reporting on tree plantings and sustainability efforts to their partners. Designing the right solution improved organizational processes, elevated the role of great content, and most importantly resulted in increased funding and corporate attention. This session will cover best practices for establishing partnerships with technical resources and setting goals for designing impactful solutions within your organization.

Accelerating Organizational Evolution: Mastering Workflow and Stakeholder Management

Video Length: 41:04

In this session, Denise Kennedy, Internal Communications & Marketing Operations Coordinator at Clearview Federal Credit Union, will share the benefits of implementing a structured workflow management system and how it can accelerate your creative operations in a regulatory setting. From ensuring compliance to fostering creativity, you’ll learn how to efficiently collaborate with stakeholder subject matter experts (SMEs) and capture their feedback. The session will also cover best practices for onboarding effective stakeholders to ensure successful project outcomes. Don’t miss out on this opportunity to learn battle-tested strategies to expand marketing programs, maximize stakeholder input, and drive success in your organization!

Achieving The Optimum Framework for Measuring Performance in Creative Operations

Video Length: 45:09

Cella’s creative and marketing operational expert, Nickole Brown, will share best practices around identifying the must-have metrics, aggregating the data to support those metrics, and the importance of data visualization to foster a culture of continuous improvement and elevate the voice of creative operations to inform and support strategic objectives.

Better Together: Boosting Your Brand, Protecting Your Processes, & Tracking Success with External Agencies

Video Length: 24:21

Partnering with external agencies can be essential for achieving strategic goals, but keeping them aligned with your brand, processes, and targets is the key to success. In this session, Kathryn Bunnell, Creative Projects Coordinator, will share how Big Y collaborated with a new external agency to refresh their brand with the strategic focus of shifting shopper demographics. You’ll hear best practices for working effectively with external agencies, embedding them in your workflow processes, maintaining brand consistency across multiple locations across internal and external teams, and measuring joint outcomes.

Amplifying Your Brand through Modern Asset Management

Video Length: 44:49

Join Emily Blake and Rebecca Toole from the Purdue for Life Foundation to discover the secrets of building and protecting your brand, creating consumable and engaging materials that resonate with diverse audiences of all ages, and maximizing the value of your content for long-lasting impact. From defining your brand to unleashing its full potential, this session will equip you with the tips, tricks, and techniques you need to take your brand to the next level.

Empowering the Teams that Power the Brands: A Fireside Chat

Video Length: 33:33

In this panel discussion, Nicki Carmack, Vice President, Creative Services at Vericast and Amber Wong, Business Analyst at VSP share their experiences and insights on how they’ve empowered creative teams and demonstrated the value of creative operations. Hosted by Senior Enterprise Customer Success Manager Nik Nepomuceno, we’ll cover topics including how to align your team to strategic initiatives, steps to take to change company perceptions, and overcoming budgeting and resourcing challenges faced along the way. Hear from experts in the field and gain actionable strategies to help your team succeed in powering your brand.

Meet the Speakers

Adam Morgan, Splunk

Adam Morgan is an Executive Brand and Creative Leader with experience in creativity, strategy, and storytelling for 27 years. In 2020, AdWeek named him one of the “Creative 100″ – the top inspiring creative minds in marketing, media, and culture – in the world. He’s the author of the book, “Sorry Spock, Emotion Drives Business,” that proves the value of creativity and design with hard science. Currently he is the Senior Director of Brand and Creative at Splunk. There he leads brand strategy and campaigns as well as all creative content and design systems.

Emily Blake and Rebecca Toole, Purdue for Life Foundation

Emily specializes in both establishing and strengthening relationships within her organization. These are skills that are foundational to her role as senior director of project management. She develops strategies for every project her team takes on. Emily also serves as a central point of contact for the entire department.

Rebecca dives into the results, metrics, and return on investment of every task the Purdue for Life Foundation’s marketing and communications team takes on. Not only does she organize all of the assets the department creates, coordinates their distribution, Rebecca also serves as the organization’s point person for anyone in need of marketing resources.

Denise Kennedy, Clearview Federal Credit Union

Denise Kennedy is the Internal Communications & Marketing Operations Coordinator at Clearview Federal Credit Union. She manages projects for both the marketing department and any business department requiring member or internal communications (among many other things).

Kathryn Bunnell, Big Y

Kathryn Bunnell is the Creative Projects Coordinator in the Marketing Department of Big Y Foods, Inc, one of the largest independently owned supermarket chains in New England. In her role at Big Y, Kathy is described as the “traffic cop” of Marketing. She oversees incoming creative work, then coordinates with departments, stores, and 3rd party partners to ensure projects are both vetted and delivered efficiently

Ginger Falldorf, Arbor Day Foundation

Ginger Falldorf is a designer with 24 years of experience. She is currently working as a graphic designer and creative systems specialist at the Arbor Day Foundation. Ginger loves a creative challenge and thrives on finding new ways to improve both systems and processes.

Amber Wong, VSP Vision

Amber is a Business Analyst at VSP. She started with VSP as a traffic coordinator, then became the Lytho Admin. She has learned the ins and outs of the program and trained teams ranging from California, Texas, New York, and Manila.

Stacy Fisher, Sunbelt Rentals

Stacy currently works for Sunbelt Rentals and has a background in marketing in the construction industry. She always strives to be a partner to her stakeholders and team. Stacy is a long-standing member of the National Association of Women in Construction, a cake decorator and in a past life an executive chef.

Nicki Carmack, Vericast

Nicki is an experienced Creative Director with a demonstrated history of working in both the financial and publishing industries. She is skilled in Graphics, Branding & Identity and Management of Creative Teams. Nicki has a strong marketing professional with a BA Hons. Visual Communications focused in Graphic Design from University of Brighton, England.

Lytho helps you streamline your entire workflow and harmonize all brand collateral under a single, uniform platform. Feel free to reach out to us by scheduling a demo and learning how our creative solutions can boost the effectiveness of your creative projects. We look forward to speaking with you!

Lythopia 2023: The Creative Operations Conference

This event has occurred.

Where strategy and creativity meet

Good Creative vs Bad Creative: Creative Ops as the Hero