The Marketing Costs of Bad Briefs

The Marketing Costs of Bad Briefs

Video Length: 57:37

About the Marketing Cost of Bad Briefs Webinar:

The briefing process is perhaps the most crucial step for marketing effectiveness. Yet, 90% of in-house marketers and agencies agree that briefs are one of the most neglected tools for creating great work and creative success. These are the true marketing costs of bad briefs.

Join us along with two special guests, Australian strategists and BetterBriefs Project co-founders, Matt Davies and Pieter-Paul von Weiler. They walk us through their key findings from their recently-released first global research study on marketing briefs surveying over 1700 respondents from 70 different countries.

You’ll learn:

• Where and why marketing briefs fail and where they succeed
• The real costs to your marketing budget and overall effectiveness from poor briefs
• Clear, actionable steps that you and your team can take to improve your briefs and the entire briefing process