The Marketing Costs of Bad Briefs
This event has occurred.
Date: January 20, 2022
Time: 4:00 pm - 5:00 pm
Video Length: 57:37
The briefing process is perhaps the most crucial step for marketing effectiveness. Yet, 90% of in-house marketers and agencies agree that briefs are one of the most neglected tools for creating great work and creative success. These are the true marketing costs of bad briefs.
Join us along with two special guests, Australian strategists and Project co-founders, Matt Davies and Pieter-Paul von Weiler. They walk us through their key findings from their recently-released first global research study on marketing briefs surveying over 1700 respondents from 70 different countries.