How Do I Select the Right Creative Automation Tools for My Team?
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What Is Creative Automation?
This article is the second of three in our series on Creative Automation. Check out Part One: What Is Creative Automation and Why Should You Care? and Part Three: The Effects of Creative Automation’s Evolution on Creative Professions
Creative automation is the framework and software we use to simplify and automate the creation of digital and print marketing collateral. It includes the files and visual elements that add that special flare to our marketing and communication campaigns. The goal is to use such tools so creative people can produce the materials they need on a large scale. And to do so in a quick and efficient way that saves half a workday spent tweaking one asset.
What Do We Mean by Creative Automation Software?
Creative automation software refers to a type of technology that automates certain procedures in the creative process, particularly in marketing and design. It combines the power of automation with creative elements to streamline and expedite tasks that would otherwise be time-consuming and resource intensive.
How Can Creative Automation Software Assist Marketing and Creative Teams?
Creative automation software offers many benefits to marketing and creative teams by helping streamline processes, improve efficiencies, and enhance collaboration. Here are the ways in which it can help your team succeed:
1. Create Templates
It allows users to create templates for repeatable creative assets such as advertisements, social media posts, and emails. These templates may include fixed elements (such as branding elements) and placeholders for dynamic content (like text, images, and data).
2. Customize Content Quickly
First, users input specific content, data, and images into the templates. Then, the software generates multiple versions of the creative assets, each tailored to different audiences and purposes.
3. Personalize Content at Scale
It generates personalized content at scale by automating the process of adapting content to individual user preferences, demographics, and behaviors.
4. Process in Big Batches
Creative automation software can handle large batches of content creation simultaneously. This allows marketers and designers to produce multiple variations of an asset quickly and efficiently.
5. Distribute Across Multiple Channels
These tools often integrate well with several marketing and communication platforms. This makes it easier to distribute the content across different channels, such as social media, email, and websites.
6. Support Data-Driven Creativity
By combining data analytics and insights, creative automation software can suggest design elements, copy variations, and creative inputs that are likely to perform well based on historical data.
7. Automate Workflows
Some creative automation tools also help streamline the entire creative process, from concept to distribution, by automating workflows and collaboration.
8. Produce Dynamic Content
Creative automation tools produce content that dynamically updates based on changing data and user interactions. For instance, you can generate countdowns and live social media feeds.
9. Enhance A/B Testing
Some tools offer built-in A/B testing capabilities – giving marketers the chance to test different versions of creative assets to identify which ones resonate best with their audience.
10. Aid with Brand Consistency
Creative automation software applies brand guidelines and design elements consistently across all generated content.
What Role Do Creative Automation Tools Play in Marketing and Design?
Creative automation software empowers marketers and designers to produce more content, target different audiences, and optimize their creative efforts while saving time and resources. It is particularly valuable for organizations that need to create a large volume of visually appealing and relevant content for their marketing campaigns across multiple channels.
How Do I Choose the Right Creative Automation Solution for My Organization?
The rise of Creative Automation software into the mainstream has given way to a selection of solutions. With each platform come a few advantages and disadvantages that you should pay close attention to. Which solution you end up going with entirely depends on your team and organizational needs. By answering the following list of questions, you will hopefully gain a better understanding of your needs and the software that covers them best:
- What are our specific needs and goals?
- Does the software align with our workflow?
- Is the software user-friendly to creatives and non-creatives alike?
- What features and functionalities do we require?
- Does it support the creative formats we work with?
- What is the level of automation available?
- Is the level of customization we require possible?
- How scalable is this solution?
- Will our data be stored securely?
- Is there a demo available to get a feel for the software?
- What is the implementation process like?
- Are there integration options available?
Are You Ready to Automate Your Creative Operations?
We at Lytho help you streamline your entire workflow and harmonize all brand collateral under a single, uniform platform. Feel free to reach out to us by scheduling a demo and learning how our creative solutions can boost the effectiveness of your creative projects. We look forward to speaking with you!