- ABOUT US
Good branding leads to higher revenue. And not just a bit higher. Consistently communicated brands are over 30% more profitable than ones that don't make consistency a priority. Sales teams are major culprits for spreading inconsistency because they are constantly in contact with prospects selling your brand and they generally are not brand experts.
That's because they are trying to close deals, not show consistent visuals. There are two direct ways that a Brand Management solution helps with bringing in more revenue:
Lytho's locked templates and one central asset storage solution help your company become more consistent and more efficient across all your teams and channels.
In the nightmare scenario, it's incredibly difficult to get your sales team to use the brand as it is meant to be used; to use the correct and up-to-date logo's, colors and templates for sales documents like quotations or presentations. How many times have you discovered someone using logo variants or fonts your marketing team retired ages ago? How's that for coming across as a professional business?
The thing is, your sales team are not rewarded for consistent branding so it's not a priority for them. Only by making on-brand content creation so easy that it adds no steps to their normal workflow can you enforce brand consistency in sales materials.
Lytho's locked content templates are so intuitive that they require no training. And once the sales document is done, it can be shared directly from the template builder to others, even if they are not users of your Lytho environment. How's that for efficiency?
Top brands win over customers who make repeat purchases not because they have a superior product but because they have a superior brand. They embody something that inspires advocacy and loyalty. And they do so all the time, everywhere. Not just in some regions or via some of their channels. This presentation of the brand inspires loyalty, which in turn, translates into sales. That's why alignment between all customer touch points and consistent branded content matter for revenue.
For consumers to trust a brand with their hard-earned money, they need to believe that they’ll get a dependably good result. Every interaction with consumers should embody your brand’s promises in a way that consistently underscores who you are. This will build deep and long-lasting trust.
In other words, you need to achieve brand alignment and consistency in order to make your customers brand advocates. There is no better tool to help you in this mission than a Brand Management solution.
We can help sales teams create powerful visuals themselves while you focus on creating a uniform experience for your audience across all channels.
“Lytho has enabled us to centralize all our assets so that our Headquarters have a reliable overview of what is going on in different regions. We are saving a lot of time and energy now that our content operations are streamlined and efficient.”
- Nel Meinderts from KIWA
“We are happy with Lytho because they deliver what they promise. We are excited to grow with them and recommend that all companies that are looking for an easy solution for storing and sharing content with colleagues and distributors also check out Lytho.”
- Josephine Petruccelli from Segway
“Lytho is a valuable partner for scaling our content efficiently and organizing our digital assets.”
- Brand Manager at Ava
“Implementing Lytho has been easier than we ever imagined. Everything is going smoothly; our requests are being handled on time and our account manager has been a great help every step of the way.”
- Kevin Baltruweit from Lavazza