Digital Asset Management

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What is Digital Asset Management?

Digital Asset Management allows organizations to easily store, organize, find, manage, create, distribute, and analyze all their digital content. It helps you keep control of your brand identity and improve your overall marketing performance.

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Why use a digital asset management system?

Due to their features, DAM systems are gaining in popularity among marketers, designers, and sales reps. The reason? A DAM system creates structure, meaning no more endless searches in folders but quickly finding the right image – eliminating unnecessary hours and operational costs.

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Manage your brand with a digital asset management system

Digital Asset Management gives marketers everything they need for managing your brand. A DAM system contains the brand guidelines, a media library containing all the brand's assets and a workflow module where all marketing publications can be monitored before they are published.

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Features of a digital asset management system

If you are searching for a digital asset management (DAM) system, you probably already had a look at some vendors and their solutions. However, each vendor offers different features aimed at different requirements. To know what features of a DAM system you can expect, we give you an overview of how a DAM system works and what various features a DAM system can offer.

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How to choose a digital asset management system

To ensure you choose the right DAM solution for your company, you need to make sure the solution is the best fit. To do this, you will need to recognize your bottlenecks regarding the management of digital assets, set up goals and determine what features you need.

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Lytho, your marketing content hub

Lytho contains four essentials features that allow you to put your marketing content first and manage your brand more efficiently and effectively.

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Digital Asset Manager-min

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