Due to their features, DAM systems are gaining in popularity among marketers, designers, and sales reps. The reason? A DAM system creates structure, meaning no more endless searches in folders but quickly finding the right image – eliminating unnecessary hours and operational costs.
Digital Asset Management gives marketers everything they need for consistent branding. A DAM system contains the brand guidelines, a media library containing all the brand's assets and a workflow module where all marketing publications can be monitored before they are published.
If you are searching for a digital asset management (DAM) system, you probably already had a look at some vendors and their solutions. However, each vendor offers different features aimed at different requirements. To know what features of a DAM system you can expect, we give you an overview of how a DAM system works and what various features a DAM system can offer.
To ensure a DAM solution is an added value to your company, you need to make sure the solution you choose is the best fit with your organisation. To do this, you will need to recognize your bottlenecks regarding the management of digital assets, set up goals and determine what features you need.