What is Digital Asset Management?

Digital Asset Management allows organizations to easily store, organize, find, manage, create, distribute, and analyze all their digital content. It helps you keep control of your brand identity and improve your overall marketing performance.

Digital Asset Management

Does browsing through endless folder structures to find the right image sounds familiar? Are you noticing your sales team is constantly using the wrong templates, ignoring your brand guidelines? What about the design team, who are spending more time responding to small requests for assets than actually creating content. 

You’re not the only one. In most companies, digital assets are scattered throughout the organization leading to situations as described above. However, it’s not that these kind of problems are not solvable – missing assets can be shared again and your colleagues can be notified to use the right templates. 

However, these unimportant tasks take too much of everyone's time, causing delays and inconsistencies in your projects. Moreover, using the wrong assets, will also lead to brand inconsistency, making it harder for consumers to identify with your brand. 

Instead of wasting time on unimportant issues, you and your colleagues should spend your time focusing on projects and campaigns that really matter. Luckily, there is a solution to manage digital assets more efficiently: Digital Asset Management (DAM). 

In most cases DAM makes use of a central source where digital assets are stored and organized. This allows marketers, designers and everyone else that needs to use content, to easily find, manage, retrieve, create, publish and analyze digital content. 

Manage your digital assets with DAM

Digital asset management allows you to manage your digital assets more easily. But what are digital assets exactly, and why are they so important? 

Digital assets include images, videos, documents, photos, and presentations. But also color, logos, packaging, web design, social media visuals are forms of digital assets.

Digital assets are critical for effective marketing, branding and advertising. Using your digital assets consistently, enables you to create a brand identity.  A brand identity is important as it sets you apart from your competitors, helps to create brand awareness, and builds customer loyalty. 

When managing these assets, you have to take into account multiple channels, formats, file types and much more. As you can imagine, managing all your assets without a decent library is a frustrating process, especially when you have hundreds and thousands of assets. It is important that all your assets are organized and categorized to be easily found, everywhere, anytime – this is where you need a Digital Asset Management system.

What  is a digital asset management system?

A digital asset management system, or DAM system, is a searchable library for all your digital assets. It is a solution that goes beyond a simple media library to brand consistency. It’s main function is to structure assets simply and streamline the management tasks of marketing and creative teams – a DAM streamlines your marketing efforts, and saves time publishing your digital content. 

We often see that companies try to emulate a DAM using tools such as Dropbox or Google Drive. However, these tools lack the functionalities of a DAM system, and eventually you will still spend time hoping to find the right image or bothering your colleagues with requests. 

But how does a DAM create order in what is often perceived as chaos? The trick is metadata. Metadata is the information about a digital asset. Think of tags, file types, descriptions, names and sometimes even colors. With metadata, your DAM system is able to categorize your assets to make them easily searchable.


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Lytho - More than just a Digital Asset Management System

Lytho's unique 'Create and Publish' feature not only allows you to store, find, share all your assets in one single source of truth, it also helps your entire organization to stay on-brand.
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