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Due to their features, Digital Asset Management (DAM) systems are gaining in popularity among marketers, designers, and sales reps. The reason? A DAM system creates structure, meaning no more endless searches in folders but quickly finding the right image – eliminating unnecessary hours and operational costs.
A DAM system provides companies with one central source for all of their digital assets. This makes managing those assets way easier, both for internal and external teams and/or vendors.
So a DAM eliminates typical bottlenecks that occur when assets are unorganized and not centralized, but why is digital asset management exactly important? We can best describe this listing the main benefits of a DAM system:
Next to making digital assets easily accessible, one of the biggest challenges for marketing departments is to maintain brand consistency.
When you publish content to attract, educate and convert potential customers, it needs to be content that sticks to your brand guidelines. Being ‘on-brand’ enables you to create a brand identity. This is important as your brand identity sets you apart from your competitors. It also creates brand awareness and helps to build customer loyalty.
Without a DAM system, managing the brand itself is complex as you don’t know if your assets are used consistently, if everyone is sticking to the brand guidelines, and even if the assets are being updated at all along the way. Using incorrect assets could lead to brand inconsistency making it harder for consumers to identify your brand and eventually, will affect the overall project timelines including time-to-market.
Using a DAM system puts you in total control of who uses your digital assets and how. This prevents inadequate use of certain assets that could damage your brand. A DAM system can also contain essential brand guidelines, safeguarding your brand identity company-wide.