Due to their features, Digital Asset Management (DAM) systems are gaining in popularity among marketers, designers, and sales reps. The reason? A DAM system creates structure, meaning no more endless searches in folders but quickly finding the right image – eliminating unnecessary hours and operational costs.
Benefits of Digital Asset Management
A DAM system provides companies with one central source for all of their digital assets. This makes managing those assets way easier, both for internal and external teams and/or vendors.
So a DAM eliminates typical bottlenecks that occur when assets are unorganized and not centralized, but why is digital asset management exactly important? We can best describe this listing the main benefits of a DAM system:
- You can find digital assets much easier and faster.
- DAM systems are easy to use so everyone is able to find what they need in no time.
- Everyone has access to the right digital assets and can use them right away.
- Repetitive work is automated so everyone can spend their time more useful.
- Content distribution is less time-consuming resulting in a faster time to market.
- Giving more control over all digital assets being used which enables you to maintain brand consistency
- Create and publish digital assets to the right channel from a central location.
- A DAM operates as a single source of truth so the use of the wrong digital assets or duplicate content is avoided.
- Share assets anywhere, anytime with everyone.
- More insight into the performance of assets, how they are used and by whom.
The impact of a DAM system on your brand
Next to making digital assets easily accessible, one of the biggest challenges for marketing departments is to maintain brand consistency.
When you publish content to attract, educate and convert potential customers, it needs to be content that sticks to your brand guidelines. Being ‘on-brand’ enables you to create a brand identity. This is important as your brand identity sets you apart from your competitors. It also creates brand awareness and helps to build customer loyalty.
Without a DAM system, managing the brand itself is complex as you don’t know if your assets are used consistently, if everyone is sticking to the brand guidelines, and even if the assets are being updated at all along the way. Using incorrect assets could lead to brand inconsistency making it harder for consumers to identify your brand and eventually, will affect the overall project timelines including time-to-market.
Using a DAM system puts you in total control of who uses your digital assets and how. This prevents inadequate use of certain assets that could damage your brand. A DAM system can also contain essential brand guidelines, safeguarding your brand identity company-wide.
