Creative Operations Report: The Impact of AI Tools on Creative Work
Our latest report explores the intersection of AI and creative work, uncovering the impact of AI tools on creativity, production efficiency, and the avoidance of undesirable creative outcomes. It also highlights the difference in motives for using AI tools and reactions to AI tools between creatives and marketers.
Join us as we unravel the intricate relationship between AI and creative work!
The report aims to answer the following questions, among others:
- What are the major industry events happening?
- Which industry shifts have respondents personally experienced?
- How do respondents adapt to change?
- Are AI tools aiding in or hindering adaptation?
- To what extent can AI tools assist in preventing the creation of subpar assets, often dubbed ‘bad creative‘?
- For which creative processes are AI tools being used?
- What challenges do organizations face with AI?
- How do marketers and creatives feel towards, respond to, and make use of AI tools?
What are the main industry shifts that creatives and marketers have experienced? The top three industry shifts for both groups center around the use of AI tools:
Marketers
- Personalized advertising and marketing (65%)
- AI-driven graphic design and layout (58%)
- Automated content creation and generation (54%)
Creatives
- AI-driven design and layout (43%)
- Automated content creation and generation (43%)
- Personalized advertising and marketing (41%)
